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Visitors will also naturally be eagerly
awaiting a sight of the Alfa Romeo maxi
yacht belonging to the New Zealander Neville
Crichton who – after sweeping the board with
wins in 2003, 2004, 2006 and 2007 - will
bring to Barcolana many of the helmsmen who
sailed in the Alinghi, defender of the
America’s Cup. |
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For the
third consecutive year, Alfa Romeo Automobiles is about
to take part in Barcolana 2008 as Main Sponsor. Together
with the 8C Competizione, the indisputable star of this
show, held in Trieste, is the Alfa Romeo MiTo, which is
not only the official car of the 40th edition of
Barcolana but also the partner and special guest of the
Barcolana Festival – planned from 9 to 11 October – that
about to rock the Piazza dell’Unità in Trieste with
music and live concerts.
Visitors will
also naturally be eagerly awaiting a sight of the Alfa Romeo
maxi yacht belonging to the New Zealander Neville Crichton
who – after sweeping the board with wins in 2003, 2004, 2006
and 2007 - will bring to Barcolana many of the helmsmen who
sailed in the Alinghi, defender of the America’s Cup.
The range of
activities planned by Alfa Romeo to promote Barcolana and
highlight our own brand name will include: an Alfa Romeo
area dedicated to the Alfa Romeo MiTo that will be available
to the numerous visitors and fans who will throng the
streets of Trieste. This year, the stand has been extended
to accommodate our icon, the Alfa Romeo 8C Competizione (the
inspiration behind our new baby, the MiTo) – together with a
lounge area and an info point providing full information on
the Alfa Romeo brand. The Alfa Romeo MiTo will be the
official car of Barcolana, offering a courtesy car service
throughout the week of the event, while a hot flame-red 8C
version of the Alfa MiTo will pose alongside the Barcolana
Festival stage.
Sergio Cravero,
Alfa Romeo's Worldwide Marketing Manager had this to say: "Barcolana
“oozes” passion for the sea, for sailing and for music: this
heady mix of emotions and participation is unequalled in
Europe, on land or sea. We could not have found a better
stage for our MiTo, created in a spirit of out-and-out
sportsmanship, in the style of the Alfa 8C, featuring
compact dimensions, determined lines and all its sights set
on big-time racing. The visitors who flock to Trieste each
year display all the feelings and dedication typical of the
sailing fraternity. A world that beautifully epitomises all
the values that have always inspired our brand, of which the
MiTo is the ultimate expression: passion, racing,
performance, style and sport."
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