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Hot on the heels of Luca De Meo's departure,
Sergio
Cravero has been appointed Chief Executive
Officer of Alfa Romeo Automobiles, where he
served as head of marketing prior to today’s
appointment. |
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Hot on the heels
of Luca De Meo's departure from the Fiat Group, Sergio Cravero has been appointed Chief
Executive Officer of Alfa Romeo Automobiles to replace him.
Cravero has served
as head of marketing at Alfa Romeo prior to today’s appointment. Mr. Cravero, 48, was born in Turin and holds a degree in
mechanical engineering. He joined Fiat Group Automobiles in
1986 and has since held various positions of growing
responsibility in the technical, commercial and marketing
areas.
Following this
latest appointment, which sees yet another senior reshuffle
of senior Fiat Group management, responsibility for the individual brands
has been slightly revised: Lorenzo Sistino remains in charge
of Fiat and also retains responsibility for Fiat
Professional (LCV), while Olivier François continues to
steer the fortunes of Lancia. However De Meo, who is
reported to be set to become marketing chief for the VW
Group, was also
responsible for steering Abarth with the revival of the
historic brand into a standalone unit being very much
brainchild.
Harald Wester
now takes responsibility for the Scorpion brand, and he
will also continue in his key role as Chief Technical
Officer for Fiat Group as well as being the Chief Executive Officer of Maserati.
In addition, to
enhance the effectiveness of Fiat Group Automobiles and
further strengthen synergies within the company, four new
transversal functions are being created. The new functions
are:
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Sales ,
assigned to
Lorenzo
Sistino, who will be responsible for coordinating
commercial activities for the Fiat, Lancia and Alfa
Romeo brands. This new function will have responsibility
for all markets.
Brand Marketing
Communication ,
assigned to Olivier François, who will be
responsible for coordinating above-the-line and
below-the-line communication activities for all brands.
Product
Portfolio Planning & Automotive Institutional Relations ,
assigned to Daniele Chiari, who will be
responsible for planning for passenger vehicles and
powertrain and for managing institutional relations for
the Sector.
Product Concept ,
assigned to Sergio Cravero,
who will be responsible for coordinating product
development of individual models and determining product
initiatives for the Fiat, Lancia and Alfa Romeo brands.
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