Alfa Romeo has relaunched in Argentina and Uruguay this summer with a new private importer, Centro Milano S.A., taking charge for the fortunes of the Italian carmaker, and the company which has strong ambitions for the brand on these markets has just held a glittering presentation in Buenos Aires, Argentina, to lay out its plans and showcase the arrival of the MiTo in the country.

The new exclusive representative of the Alfa Romeo brand unveiled the MiTo in a pure Italian atmosphere in the distinguished private club, Lowlands Club, located in Belgrano, an elegant neighbourhood in the city of Buenos Aires, the capital of Argentina. The event brought together around 350 people, including many personalities from several segments of Argentine society, entrepreneurs, politics, sports, artists and entertainers.

The CEO of Centro Milano, Ms Carolina Belcastro, emphasised the characteristics of the Alfa MiTo, a model targeted at premium segment customers in Argentina whom appreciate exclusivity, design and cutting edge technology in a car. The Fiat Group was previously responsible for the fortunes of the Alfa Romeo brand on these two markets. Attending to the glamorous launch event as well were senior managers from Fiat Group Automobiles S.P.A., including the CEO of Fiat Argentina Mr. Cristiano Rattazzi, the Managing Director of Alfa Romeo in Brazil, and the Argentinean automobile designer Juan Manuel Diaz from Fiat Centro Stile in Italy, who led the team that was responsible for crafting the external lines of the Alfa MiTo.

Juan Manuel Diaz declared to the guests assembled at the Lowlands Club that he had just achieved a second dream in his professional life: “The first was designing a car, which took place with MiTo that fortunately has been having an excellent reception by the public, and the second, was having the chance to present it in my country, Argentina,” by which he expressed his gratitude to those that had made it all possible. The designer assured guests that the MiTo lines' had received a strong influence from the stunning Alfa 8C Competizione sports car, a stylistic and technological icon for the Alfa Romeo brand of today, and a brand that he considers the most influential in automotive history.

The CEO of Fiat Argentina, Mr. Cristiano Rattazzi, affirmed: “It is very encouraging to see the seriousness in which Centro Milano, Carolina Belcastro and the rest of the team have been working with Alfa Romeo and its product range. It is a challenge that is worthwhile because we all know the empathy that exists between the Argentineans and the brand of ‘Cuore Sportivo’, grounded in pillars such as the Italian style and its long and victorious motoring history, where many Argentinean pilots had the opportunity to be part of. I wish the best success for Centro Milano and Alfa Romeo,” he concluded.

Centro Milano has also announced that they will bring just 70 units of the Alfa MiTo to Argentina and Uruguay this year thus guaranteeing its exclusivity. Even more exclusive will be other members of the Alfa Romeo range selected to be imported into the two countries as this year it will bring 30 units of the Alfa 159 sedan, a similar number of the Alfa 147 hatchback and just 10 units each of the Brera and Spider.

by Claudio Perlini with additional reporting by Ricardo Alejandro Carballes