European
Automotive Imports (EAI), the Neville Crichton-owned
Australian car distribution company, now holds the top
two spots for exotic cars sold in Australia with
Maserati becoming the first exotic brand to pass the 200
annual sales figure and Ferrari setting another record
for Australian sales in 2008 according to official
VFACTS figures released this week.
Following its
assumption of Australian and New Zealand distribution of
Ferrari and Maserati in 2005, EAI has set a new sales record
for both marques for each of the following three years and
lifted sales to levels substantially above those achieved by
the previous importer.
Maserati sold
201 vehicles in 2008, a 50 per cent increase over the 2007
figure of 134, itself a 25 per cent increase over Maserati
and EAI’s first full year figure of 107 in 2006. Under the
previous importer, Maserati sold only 80 cars in Australia
during 2005.
In 2006, the
first full year of distribution by EAI, Ferrari delivered
101 cars in Australia, a new record in itself. This grew to
145 in 2007 and in 2008 Ferrari has set a new record with
sales of 163, placing Ferrari ahead of traditional rivals
Lamborghini and Aston Martin in Australian market. In
comparison, under the previous importer Ferrari delivered
just 76 cars in 2005. The 2008 sales figures are in defiance
of not only a declining car market in the second half of the
year, but also a market where the decline was at its
sharpest and earliest at the top end, particularly for
prestige and sports brands.
“We have been
able to grow both these unique and celebrated brands in
Australia and New Zealand by taking those attributes that
have made them legends to a wider audience and supporting
this with dealers across Australia and New Zealand that
provide a quality of facilities and a level of customer
service that is, quite simply, on a par or better than
anything offered around the world,” explains Neville
Crichton, Governing Director of EAI. “With solid order books
and demand running ahead of supply for key Maserati and
Ferrari models and our programme of building world-class
dealer facilities continuing in 2009, there can be little
doubt that Ferrari and Maserati’s World Championship winning
performance on the world’s race tracks will be matched by
new record sales in Australia and New Zealand in the coming
year.”
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