Ferrari has
confirmed its position as Australia’s number one
supercar company with Australian distributor, European
Automotive Imports (EAI), delivering 163 cars in 2008,
an 12.4 percent increase over 2007 according to VFACTS
figures released today.
With its 2008
result EAI has not only lifted Ferrari sales every year
following its takeover of Australian distribution in 2005,
it has also ensured that Ferrari has beaten its traditional
rivals Lamborghini and Aston Martin to the chequered flag, a
feat that will probably prove to be unique around the world.
With demand
consistently running ahead of supply to the point where EAI
enters 2009 with an order book for one model, the new
California, containing more than 200 names, the coming year
is set to be another record-breaker for Ferrari, in stark
contrast to predictions for the market place as a whole.
“Ferrari owners
know that their cars have design and technology directly
derived from the white heat of competition in Formula One,
something that none of its rivals are able to match,”
explains Kevin Wall, General Manager for Ferrari at EAI.
“Only a Ferrari is produced by the same company that has won
more World Championships than any other and which has then
been honed to perfection by the most successful driver of
all time. This means that not only is a Ferrari as uniquely
capable on the road as it is on the race track, it also has
a heritage that is, quite simply, unsurpassed. It is this
combination that ensures Ferrari enjoys continuing and
consistent demand.”
During 2006, the
first full year of distribution by EAI, Ferrari delivered
101 cars to customers across Australia and that was a new
record in itself. This sales total grew to 145 units in 2007
before in 2008 Ferrari has set a new record with sales of
163.
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