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It's been another record year for Ferrari:
return on sales has risen to 17.6 pct,
investments account for 18 pct of revenues,
growth continues in emerging markets, while
complete energy self-sufficiency is targeted
within 12 months. |
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The Ferrari S.p.A Board of Directors met
on Tuesday under the chairmanship of Luca di Montezemolo to
examine the Company's end-of-year figures for 2008. Once
again in 2008 Ferrari delivered results that beat all
previous Company records. The strong Return on Sales (ROS)
growth seen in recent years continued, reaching 17.6%
compared to 15.9% in 2007. This was an outstanding result in
the car sector in general and is especially impressive given
the very tough economic backdrop against which it was
achieved, particularly in the second half of the year.
This important result comes courtesy of Ferrari's diverse
range of products and strict cost-cutting measures. That
said, investments in research and development increased,
reaching 18% of revenues in 2008. Improvements and
efficiencies also helped compensate for unfavourable dollar
and sterling exchange rates.
In addition to the above-mentioned structural improvements,
Ferrari also launched a range of major commercial
initiatives in 2008, including the new One to One
Personalisation Programme for its 12-cylinder models and a
new client assistance programme. Ferrari also enjoyed strong
growth in the Brand related activities (licensing, retail
and e-commerce) with +28% overall, the e-commerce segment
performing particularly well, as revenues there boomed by
over 65%.
Commenting on the figures, Ferrari Chairman Luca di
Montezemolo declared: "Ending 2008 with results
unprecedented in the entire history of the Company is the
best endorsement we could have of our strategy of
exclusivity, innovation and focus on people. These results
beautifully cap a truly exceptional year that saw us once
again at the top in Formula 1, winning our 16th
Constructors' title, our eighth in the last 10 years. The
economic climate in 2009," continued the Ferrari Chairman,
"still remains very uncertain as the crisis takes its toll
across the globe and it is hard to say how the situation
will develop from here. That means, of course, that Ferrari
will have to lavish even more attention on every single
detail and continue to innovate whilst preserving the
exclusivity of our products with respect to market demands."
Ferrari ended the 2008 financial year with revenues of 1,921
million euro, an increase of 15.2% on the 1,668 million euro
recorded in 2007. This rise comes mainly as a result of
sales of the 430 Scuderia and the excellent performance of
both the 612 Scaglietti and 599 GTB Fiorano 12-cylinder
models which benefited from the launch of the One to One
Personalisation Programme. The Ferrari California, however,
made no contribution to the 2008 figures as the first
examples are only being delivered to their owners in the
next few days.
A total of 6,587 cars were delivered to end clients in 2008,
an increase of 2% with respect to the 6,465 cars delivered
in 2007. North America remains the Prancing Horse's largest
market with 1,700 cars (26% of the world total) sold there
in line with the 2007 figure, a particularly significant
result given the economic downturn there. Sales to Eastern
Europe continue to grow (+23%) while deliveries to the rest
of Europe were in line with the results achieved last year.
Sales to the Middle East and South Africa continue to grow,
with 366 cars delivered, an increase of 12% on the previous
year's figure. In the Asia-Pacific region, Ferrari delivered
1,089 cars to end clients. Japan remains the primary market
in terms of sales volumes with 433 cars delivered to end
clients in 2008, an increase of 15%, while we exceeded 200
cars delivered in China for the first time, an increase of
20% on 2007 to 212. On a further positive note, Ferrari
returned a trading profit of 339 million euro in 2008, an
increase of 27% on previous year's figure.
The Prancing Horse's licensing activities also enjoyed
strong growth with revenues up by 35% in 2008 and the
figures from the 25 Ferrari Stores worldwide were very
positive with overall revenues increasing by 16%. Ferrari
also boosted its internet and www.ferrari.com activities in
2008. E-commerce grew by over 65% while a series of special
events, including the launch of the Ferrari California and
the unveiling of the new F60 single-seater, drew millions of
hits from all over the world.
During 2008, Ferrari continued its investment into new car
development, setting aside the equivalent of 18% of the
Company's revenues for R&D. Ferrari also continued with its
investments in safety in the workplace in 2008. It spent in
excess of 4 million euro on structural work and specialist
training, achieving major improvements in all areas of the
company. Particularly significant in this process was the
new "near-misses" alert system which actively involved
company's employees. Defibrillators were also installed
throughout the Ferrari complex.
2008 also saw the launch of an in-house energy production
plan. A newly unveiled photovoltaic plant and a
trigeneration plant due to be completed within the next few
months, will mean that Ferrari will meet all of its own
energy requirements within the next year. In terms of its
workforce, as of December 31st 2008, Ferrari employed around
3,000 people, a little under half of whom are office staff.
Continuing its emphasis on people-focused activities,
Ferrari also launched its Scuola dei Mestieri in 2008. This
new programme is designed to provide training inside the
plant which is not normally available outside Ferrari in
specialist skills to allow our employees to enhance both
their career prospects and professional development and
improve their mobility within the company.
Ferrari also broadened the range of employee services in
2008. These now include special mortgage deals of up to 100%
for first and second homes and renovations, banking
facilities with very attractive conditions and discounts on
school books for trainees and school children. There is also
a preventative health plan featuring specialist visits,
physicals for all employees and their children and free gym
usage.
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