A special
ceremony to mark the 1,000th Ferrari delivered in Hong
Kong took place in Victoria Harbour yesterday. Over
sixty five international media representatives from Hong
Kong, Macau and the adjacent markets that Maranello
serves participated in this significant milestone for
Ferrari in the Asia-Pacific region.
From the first
Ferrari delivered to a Hong Kong customer in the early
1960's, now, some 45 years later, this 1,000th Maranello
sports car is a new 612 Scaglietti 'One-To-One', the
flagship of the current Ferrari range which was specially
commissioned by the owner last year.
The handover ceremony took place in a truly unique way.
Believed to be a 'first' for any automotive company in Hong
Kong, the 612 Scaglietti was presented to its new Hong Kong
owner, Mr. Didier Li, on board 'Huan', a Chinese Junk, in
Victoria Harbour during the late afternoon.
'Huan' was a
fitting symbol of Hong Kong's history and the backdrop of
Hong Kong Island's modern skyscraper laden skyline provided
a truly spectacular and exclusive backdrop to this unique
ceremony for the handover of the 1,000th Prancing Horse
sports car in one of the most mature markets in the Asia
Pacific Region.
In Hong Kong, Ferrari delivered 115 of its sports cars in
2008 and 1,089 cars across the whole Asia Pacific region;
Japan continues to be the primary market for Ferrari with
433 cars delivered to clients in 2008, an increase of 15
percent, while more than 200 cars were delivered in China
for the first time, an increase of 20 percent on 2007 to
212.
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