The first British Ferrari Store will be officially opened on London’s chic Regent Street on May 6th in a ceremony that will be attended by Scuderia Ferrari driver Kimi Räikkönen.

From today, however, Prancing Horse enthusiasts will be able to shop at the Store which is located at number 193 – 197 Regent Street. Inside they will discover the entire range of Ferrari products for Formula 1 tifosi, GT enthusiasts, children and collectors. A replica of the F2005 will take pride of place in the main window and is also on sale at the various Ferrari Stores as well as from Maranello itself.

There are currently 25 Ferrari Stores, over half of which are in leading cities outside of Italy. The next new Stores to open will be in Dubai, Jeddah, Bahrain, Florence, Athens, Bucharest and New York.

All of Ferrari's retail outlets are franchises with the exception of the original Ferrari Store which opened in Maranello in 2002 and is owned and run directly by the Company. The London Store is managed by the Percassi Group, a high profile Italian and international retail company which also owns the Ferrari Store in Milan which has been in business since September 2005.