Ferrari is launching a new, limited edition watch, the exclusive Ferrari Lap-Time Chronograph on 1 August 2009, and it will only be available from the on-line Ferrari Store, priced at 295 euros.

Ferrari Lap Time is a new watch developed specifically to the meet the needs of the Scuderia Ferrari: it is claimed to be a combination of superb accuracy and functionality to make it the ideal all-round, high performance chronograph.

The main characteristics of this Ferrari watch are: analogue display of main time, with Swiss high-precision movement; digital display for 2 more secondary time zones; chronometer, partial time, tachometer, countdown; rubber watch strap, unbreakable glass, waterproof, guarantees functionality and comfort under extreme conditions.

Key features of the Ferrari Lap Time Chronograph: Swiss Anadigit multifunctions chronograph movement ISA 9001/1300: stainless steel case with black PVD treatment; case back with special logo engraving; case 44 mm; top ring with tachometer indications; antireflective mineral crystal; anadigit multifunctions display with two luminescent hands; water resistant 5 ATM; 3 time zones; digital alarm; date - day - month - year display; week number display; chrono 1/100 second; tachometer; timer; battery end of life indication (durability of battery 47 months); black rubber strap, front with Ferrari shield logo, internal part with 'Scuderia Ferrari' embossing; and stainless steel buckle, black PVD treatment.