Chinese Oriental Car magazine has
honoured the Ferrari California with the Best
Car Design Award 2009. For Shanghai’s
influential car magazine the new 8-cylinder from
Maranello has a perfect design, excellent
aerodynamics, powerful performance, flexible
drivability and master-class interior colours.
It therefore is an outstanding car and the
winner model of the Advanced Design Award.
According to the
strict selection criteria the award's judging team, composed
of eighty of China's senior designers and the whole of
Oriental Car editors, chose the thirteen best designed
cars out of the cars present at the last edition of the
Shanghai Auto Show in April (exactly 918 models) and they
then voted for the California as the overall winner for the
following reasons:
"As the first
Ferrari Granturismo with a mid-front 8-cylinder engine the
innovative vehicle power system makes the Ferrari
California’s drivability even more trenchant and
overwhelming. The excellent aerodynamic development is
always related to the definition of Ferrari’s styling. The
Cx value is a mere 0.32 when the hard-top is closed, which
ensures a maximum air resistance while maintaining the
vertical load needed to guarantee the highest levels for the
California’s road-holding. The brand-new dual-clutch with
7-gear-transmission system is used in the California for the
first time, while the gear changes occur in close-to-zero
times. Innovative technologies, such as the SCM
Magnetorheological Suspension Control System, provide a
perfect relation of technical performance and styling for
the Ferrari California."
Oriental Car
magazine was founded in 1993 and today it is one of the most
important car magazines on sale in China. With a circulation
of 308,800 copies, the monthly magazine has a readership
drawn from the middle/upper classes aged between 35 and 45
with 83 percent of its readers being men. Oriental Car
is available in more than 30 cities all over the People's
Republic of China.
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