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Flavio Manzoni
(top) has been responsible for styling the
latest generation VW Golf model, while the
many cars he has worked during a busy design
career include the well-received Lancia
Grandturismo concept (bottom). |
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Flavio Manzoni
is to return to the Fiat Group fold in January to become
Design Director at Ferrari where he will be responsible for
setting up a brand new styling centre which will see
Maranello drawing more of its design work in-house and away
from the financially struggling Pininfarina studio which is
usually responsible for the design of Prancing Horse sports
cars.
He will start
work on January 1, 2010, and as well as bringing design work
in house he will be tasked with developing a new brand
identity for Ferrari. Manzoni will report directly to
Ferrari's Managing Director Amedeo Felisa. It is unclear
what will happen to the current Ferrari Design Director
Donato Coco who has held the post since November 2005,
although there is speculation he will move to a new post
within the Fiat Group. The previous Ferrari Design Director,
Frank Stephenson, left Maranello four years ago to head up
the studio responsible for Fiat, Lancia and Fiat LCV design
before switching to Alfa Romeo and then leaving to join
McLaren.
Flavio Manzoni
was born in Nuoro, Sardinia on January 7, 1965, and he
graduated with a degree in architecture specialising in
industrial design, from the University of Florence. Manzoni
joined Lancia Centro Stile in 1993 where he worked on a
string of highly regarded concept and production designs. In
1996 he became responsible for interior design. During his
first stint at Lancia he was responsible for the innovative,
forward-looking interior of the Dialogos that set forth many
new design language ideas for the brand, as well as working
on the Lybra and Thesis, while during this period he also
assisted in the interior design of the Maserati 3200 GT.
He switched to
Barcelona to join the SEAT Style Centre in 1999 working in
the same area, interiors, and he left his mark on the Tango
and Salsa concept cars as well as the production Altea and
Leon/Toledo. Two years later he was back at Lancia, this
time as design chief, and during this tenure he led several
projects that defined Lancia's modern-day styling, including
two key concept cars, the Granturismo, which evolved a year
later into the Granturismo Stilnovo. He also headed up the
stunning Fulvia concept coupé project. During this time with
Lancia led the design team that shaped the Fiat Punto Series
2 based Ypsilon and Musa, two highly successful production
cars that are still going from strength-to-strength.
In 2004 Manzoni
was promoted to the Head of Design position at Fiat Centro
Stile where he was responsible for the designs of the Fiat,
Lancia and LCV brands. During his tenure the Fiat Grande
Punto was realised, although much of this was the work of
Giugiaro and Bertone, as well as the Multipla facelift,
while he oversaw the early stages of design projects that
eventually gave way to the acclaimed Fiat 500, Bravo and
Qubo.
Two years later
he jumped ship to Audi (on December 1, 2006) teaming up
again with Walter da'Silva and just a few months later
stepped up a notch to become the Head of Creative design for
the entire Volkswagen Group. In this role he has been
responsible for the Up! and BlueMotion concepts, the Sirocco
coupé, and the latest restyling of the long-running Golf and
Polo model.
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