09.09.2009 FERRARI'S PRANCING HORSE VOTED THE MOST ICONIC CAR BADGE IN MPH POLL

FERRARI

Ferrari’s prancing horse has been voted the most iconic car badge in the world in a poll commissioned by the MPH The Prestige and Performance Motor Show featuring Top Gear Live and run by orange.co.uk/cars.

The Raging Bull of Lamborghini took third place in the vote but it was luxury British sports car manufacturer, Aston Martin, that spoiled an Italian 1-2 by scooping second place while Bugatti was next up in fourth position. Maserati and Pagani made it four Italian brands in the top-ten.

Perhaps in part to Ferrari’s unbroken presence in Formula One since 1950 and testament to a long history of producing the most inspirational supercars of all time, nearly half (48 percent) of all the 5,235 participants declared Ferrari’s prancing horse (Cavallino Rampante) the most iconic performance car badge in the world. 

Evidence of Italian engineering and style, Ferrari wasn’t the only Italian manufacturer in the top three.  Lamborghini’s famous bull – a nod to the star sign of founder, Ferruccio Lamborghini - also captured the imagination of the voters securing 8 percent of the poll. But it was James Bond’s favourite, Aston Martin, that upset an Italian red, green and white-wash with its winged badge winning 25 percent of the vote to take second place. Fourth, fifth and sixth place were taken by Bugatti, Porsche and Maserati respectively. The rest of the top-ten was rounded out by Spyker, Lotus, Koenigsegg with the final slot going to Pagani.

The poll was devised by the MPH The Prestige and Performance Motor Show to highlight the vast array of high performance machinery on display at the annual automotive show at London’s Earls Court and Birmingham’s NEC in November. This year, star cars at the MPH The Prestige and Performance Motor Show show will include the Ferrari California, the Ferrari Enzo and the Aston Martin DBS Roadster along with the Lamborghini LP560-4 Spyder plus three hundred more and equally remarkable supercars from around the world.

MOST ICONIC PERFORMANCE CAR BADGES

No

Manufacturer

Votes

Percentage

1

Ferrari

2,525

48

2

Aston Martin

1,289

25

3

Lamborghini

470

9

4

Bugatti

263

5

5

Porsche

234

4

6

Maserati

143

3

7

Spyker

117

2

8

Lotus

80

2

9

Koenigsegg

70

1

10

Pagani

44

1

 

© 2009 Interfuture Media/Italiaspeed