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The first
Ferrari Store in Greece was
inaugurated today in the
very heart of Athens, in
Kolokotroni Street. A
special selection of
Ferraris, displayed in front
of the store, framed the
ribbon cutting ceremony,
with Massimiliano Ferrari,
Ferrari Licencing and Retail
Director, Theodore N.
Charagionis, Charagionis
Group Executive Chairman,
and Giancarlo Fisichella,
Ferrari driver, who
officially inaugurated the
store, then signed the
counter and greeted the
fans.
Located in
an historic building of the
city, the around 300 square
metre Ferrari Store is
spread over two floors, with
six windows providing a
fascinating view of the
Ferrari experience already
from the street. Developed
entirely by the Studio Iosa
Ghini, its concept sees it
as much as a homage to the
history and spirit of
Ferrari’s twin souls of
racing and luxury as a
straightforward store.
A
replica of the Formula 1
single-seater welcomes
visitors as they enter into
the new Athens store,
while a pit-lane traced on
the ground accompanies them
into the shop and leads them
to the various areas into
which it is divided. Each
area has thus been carefully
designed as a special,
one-off space in which
shoppers can truly embrace
the Ferrari experience. It
will offer a wide selection
of products from the
Prancing Horse ranges for GT
owners and enthusiasts, and
Ferrari fans.
The new Athens
Ferrari Store now joins the
other prestige Prancing
Horse retail locations
around the world, including
those in Milan, Rome and
Venice (Italy), London (UK),
Barcelona (Spain), San
Francisco and Miami (USA),
Macao (China) and Dubai (UAE),
which is the largest in the world
and was inaugurated this month.
Ferrari Store Athens will be
managed by the Charagionis
Group, specialized in the
investment, development and
management of retail,
shopping and leisure centres
as well as in the expansion
of retail activities. The
Ferrari Store development
programme includes plans to
bring the number of openings
to more than 50 over the
next two years in Europe,
America, and the Middle and
Far East.
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