Ferrari Chairman Luca di Montezemolo and Brunico's mayor Christian Tschurtschenthaler have lit up a 14-metre high Christmas tree, that has been donated by the city of Brunico to Ferrari.

The tree is positioned in the garden in front of the company's restaurant and will glow for the whole Christmas season with 10,000 lights, which, thanks to an energy saving system, will consume just 1,400 watts.

Amongst the guests at the lighting ceremony, apart from Brunico's mayor Christian Tschurtschenthaler, also Matthias Prugger (Skirama Plan de Corones president), Walter Niedermair (CEO at the Moessmer Spa Brunico) and Andrea Del Frari (Skirama Plan de Corones Director). Ferrari was represented by Chairman Montezemolo, CEO Amedeo Felisa, Head of Human Resources Mario Mairano and Industrial Director Sebastiano Rio.

As memorabilia the Ferrari Chairman handed a Formula 1 exhaust group mounted on a carbon fibre console to Brunico's mayor.

Later on the guests from Brunico visited the works and the Fiorano race track, where they had the possibility to drive two cars from the current Ferrari range: the 599 GTB Fiorano and the California.

Ferrari's Christmas activities won't end here: on 13 December the company will celebrate Natale Bimbi, dedicated to the Ferrari employees' children, with shows and activities for the whole family.

ItaliaspeedTV: Ferrari Christmas tree lighting ceremony