Now into its second year on sale in the UK, Fiat’s
popular 500 city car continues to scoop top industry
media awards. And the latest of these is City Car of
the Year from BusinessCar magazine.
"If ever there
was a sure bet for a new car to take a category win in the
BusinessCar Awards then the Fiat 500 in the city car
class was it," wrote the magazine in its verdict on the 500.
"Ending the three-year run by the near-identical trio of
Citroen C1, Peugeot 107 and Toyota Aygo, the Fiat 500 has
captured hearts and minds ever since it was first revealed
in 2007. Fleets have also taken to it thanks to high
residual values and low emissions and overall costs. When we
tested the 500 we praised its class-leading low running
costs, the easy to use package and the car’s desirability.
Clearly BusinessCar readers agreed. From a standing start,
Fiat sold more than 2200 500s to fleet out of a total of
15,000 in 2008, and this year will see a hot Abarth version
join the range, giving it a boost to fend off renewed
competition from Ford’s new Ka."
The honour adds to the 500’s already impressive list of
trophies which includes Car of the Year 2008, CAR
Magazine Car of the Year, Fifth Gear Small Car
of the Year and Auto Express Best City Car 2008. The BusinessCar Awards are the only
awards in the market that are solely voted for by the
readership.
“Once again the Fiat 500 has won an important industry award
which we are, of course, delighted with,” adds Andrew
Humberstone, managing director, Fiat Group Automobiles UK.
“More than a year in and the 500 continues to show us how
much the media, the industry and, most importantly, our
customers love it.”
Available with a choice of three frugal, ultra-low
emissions, Euro 5-ready engines: 69 bhp 1.2-litre and 100
bhp 1.4-litre petrol, or 75 bhp 1.3-litre MultiJet
turbodiesel, the Fiat 500 can be ordered in three different
trim levels – Pop, Sport and Lounge. With a starting price
of just £8,100, the Fiat 500 represents outstanding value
for money and positions the car well below its benchmark
rivals. At the top end of the range, highly specified
versions with a choice of the larger petrol or diesel
engines cost only £10,900 – a price that includes air
conditioning and alloy wheels as standard.
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