|
A fully-fledged new owners' club dedicated
to the Fiat 500, appropriately called Bambino, has been formed
in Japan,
and the inaugural meeting took place on January 25th in
Kobe, at the Fruit Flower Park. |
|
|
|
|
The Fiat 500
has proved to be a big hit across the world since its
dramatic debut a year-and-a-half ago in a glittering
extravaganza in Turin, and nowhere has received the tiny
car more enthusiastically than Japan where the original
is very fondly remembered and cherished by its owners.
Now its spiritual successor, the exciting Car of the
Year 2008 award winner, has sprung into the
equation.
To provide an
outlet for the enthusiasm of the Japanese buyers who have
been seduced by the new model's charms, a fully-fledged new
owners' club, appropriately called Bambino, has been formed,
and the inaugural meeting took place on January 25th in
Kobe, at the Fruit Flower Park.
This stylish
location is situated in the northern part of Kobe, and it was
specially constructed to imitate the architectural style of the
buildings in Europe, making it a perfect setting for this
European icon, and providing the owners with the excellent
leisure facilities of the hotel and the amusement park. "We
were permitted specially this time and did the photo session
in this place," the Bambino club's Ken-ichi Masuo
told Italiaspeed. The event drew sixteen gleaming examples of the new
500 model which were
perfectly complimented in the huge courtyard by a pristine example of the original
motoring icon, first launched half a century ago.
Currently the
only examples of the 500 to be officially imported to Japan
by Fiat are in right hand drive configuration and are fitted
with the roboticised Dualogic gearbox. However there are
quite a lot of parallel importers bringing other the members
of the range, and on show in Kobe was the specially
customised green left hand drive 500 that was shown at the
Tokyo Auto Salon 2009 earlier this month by
aftermarket Italian car accessory supplier Any's
International. Customising the 500 has proved very popular
across the markets where the car is sold and this is the
case in Japan too where the cars at the meeting sported such
accessories as the chequered roof sections, full length
stripes, painted calipers and many optional allot wheels.
Two of the
sporty Abarth versions of the 500 also turned up, these cars
imported well ahead of the Scorpion brand's launch in Japan
which takes place on the 14th of next month. The Abarth
brand, which will initially start with the Grande Punto
Abarth, will add the 500 version to its Japanese range in
the Spring. Abarth will initially have four special
dealerships.
Proving already
to be hit with urban Japanese car buyers, sales of the
diminutive 500 are currently running at around two hundred
units per month. "However there are a lot of devoted fans in
Japan," says
Masuo. "We Bambino are aiming at 500 members.
For more information on Bambino please visit:
http://www.club-bambino.net/
|