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The Fiat 500
has received its first important award in India after
Overdrive magazine honoured the car as Import of
the Year in its prestigious annual awards. |
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The Fiat 500
has received its first important award in India after
Overdrive magazine honoured the car as Import of
the Year in its prestigious annual awards. It is the
latest in a whole host of awards that the small car has
collected, led out by the most important of all prizes,
that of Car of the Year 2008.
The Fiat 500
was presented in India for the first time a year ago and
since then the car has gone on sale in very small
numbers. Imported wholly built, this sees it is subject
to tariffs that mean it has had to been positioned as a
car reserved for the fashion conscious; however sales
targets have been easily met. In a double win for Fiat
India, the locally-built Linea, which has gone on sale
across the country in recent days, scooped the
magazine's Car of the Year award.
"Cuteness
and adorability aren’t on our list of testing
parameters," commented the Overdrive jury about
the Fiat 500 in its summing up. "The 500 says they
should be. It’s the only car we’ve, to a man, wanted to
pull the cheeks of. The cheeky Fiat beat off the
competition from some serious cars like Audi’s smashing
R8 and Suzuki’s gobsmacking Hayabusa. You see, the 500
transcends the usual testing parameters and goes
straight for your heart. There’s something spectacularly
endearing about this car that pushes everyone who drives
it, or sees it over the edge. But it really wins this
award not just for being great to drive and emotive to
the core, it wins it for being soulful enough to inspire
gushy-mushy articles from seasoned, jaded, hardened
journalists," the magazine concluded.
The jury was
made up of the magazine's team, Overdrive editor
Sirish Chandran was joined by rising India TV star and
tester for the magazine Bertrand D’souza. Next up was
Hari Singh who has won no less than five national rally
championships as well as the inaugural Asia Zone Rally
Championship. The Flying Sikh is today, perhaps the most
respected name in automotive testing circles, while
another tester has a strong rallying background: Gaurav
Gill is one of India's young rising stars of the dirt
tracks. More motorsport input on the team came from
Karun Chandhok who is aiming to become an F1 driver.
Tutu Dhavan is an ex-Himalayan Rally firecracker, noted
car restorer and historian and an all-round automotive
expert. The jury was completed by biker testers
Shubhabrata Marmar and Vijayendra Vikram.
This year’s
test course was laid at the spacious Amby Valley
airstrip, near Lonavala in Maharashtra. Keeping in mind
the magazine's enthusiast focus, the course would bring
out the contenders’ abilities in all dynamic areas. The
1.2km course included a tight and twisty handling
section, corners, two braking areas, one double lane
change, two extended acceleration areas and a slalom. A
rapid run through the course would give the judges the
space to analyse every aspect of a car’s dynamics. With
all the contenders assembled, fuelled and ready to run,
the judges went to work.
Each judge
was given a maximum of 25 points per category for their
evaluation. The scientifically designed, internationally
recognised methodology ensures not only that all the
cars got their due, but that impartiality was central to
the scoring. Each judge could give a maximum of ten
points to his favourite car and there couldn't be a tie
for their pick of the categories cars. The judge had
also to ensure that at least four cars per category
received points. Scoring for each judge was confidential
and the magazine's validation partners Ernst & Young
observed the entire judging process before whisking away
the score sheets to their super secret facility for
final tabulation.
Other
category winners, aside from the Fiat 500 and Linea, in the Overdrive 2009 awards
include the Skoda Fabia (Compact Car of the Year), VW Jetta (Premium Car of the
Year), Chevrolet Captiva (SUV of the Year), Honda Civic
Hybrid (Green Award), Suzuki Maruti (Manufacturer of the
Year), Pawan Kant
Munjal (Hall of Fame), Pulsar Mania (Commercial of the
Year) and Maruti Suzuki KB 10 Engine (Technology of the
Year).
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