A new flagship showroom for the Fiat and Abarth brands has been inaugurated in Luxembourg. The opening ceremony was held on Wednesday (January 14th) in Luxembourg and amongst the guests in attendance was Mr. Lorenzo Sistino, CEO Fiat Automobiles SpA.

The two new flagship showrooms are operated by Autopolis, the leading dealer network in Luxemburg belonging to the Alcopa Holding (managed by the Belgian family Moorkens). Autopolis also has franchises for Volvo, Honda, Suzuki, Opel, Chevrolet, Cadillac, Hummer and Corvette. The new showrooms will have 600 square meters dedicated to Fiat and 150 square meters for Abarth.

The sales goal is for 300 units from the Fiat brand and 150 units for Abarth brand to start in 2009. The showroom, which is directed by Mr Ed Goedert, is located close to the centre of Luxemburg in the industrial zone of Bertrange.

The new dealership will help Fiat to continue raising its results in Luxemburg from 2009. Fiat registrations are on the up in the tiny country, already they have risen by 30 percent in 2008 compared with 2007, bring annual sales to above the 1,000 units mark.

Besides the sales and maintenance activities, the showroom accommodates an Italian restaurant opened to the general public with a terrace for summer season. Autopolis will involve Fiat and Abarth in cultural activities locally and also organize specific events for Abarth with the creation of an Abarth club in Luxemburg aimed at organising sports events annually for demanding customers.