The Fiat 500
is making the headlines once more, as befits
an authentic Made in Italy icon. This time it's an original Fiat 500 show car
dedicated to the most famous fashion doll ever: Barbie. This exceptional
vehicle, which has been specially created through a partnership between the Fiat Centro Stile and
the toy manufacturer Mattel, will
be given officially to Barbie on 9 March next, at her fiftieth birthday
celebrations in Milan.
It's a fashionista car but quite
tongue-in-cheek and with lots of charm: just like Barbie herself. The gleaming
paintwork resembles varnish and definitely makes for a shock effect, achieved
with deep lacquered colour using ultra fine aluminium plunged in deep,
up-to-the-minute pink.
The seating is upholstered in strikingly soft fabrics:
silver laminated Alcantara is not only trendy but plush to the touch and its
glimmer bounces as far as the roof panel. Then there are mats enhanced with
natural silk yarn and sleek viscose, not to mention lip glosses in brilliant
colours stored in the glove compartment, plus a LED-decked vanity mirror to
ensure perfect application. And there's more.
The car has more features than a
crown has jewels! Crystals sparkle on interior bezels, hubcaps, outer window
mouldings and antenna and even outline the doll's famed silhouette on the
pillars. Lastly, this Fiat 500 show car also has its own glossy cover, featuring
the distinctive Sixties version of the Fiat 500 and a Barbie® autograph.
The latest Fiat 500 show car will appear in
public for the first time on Monday 9 March, from 6.30pm onwards, when it will
race through the quintessential streets of Milan's fashion district. Barbie
will be aboard and she'll have her own special driver: Ken, of course. On
arriving at the entrance to La Rinascente department store, in Piazza Duomo,
Barbie® will leave the car and walk the unique pink carpet created just for her.
The band Nena will be playing live in the background, reviving some of the most
famous pop songs from the fifty years of the legendary fashion doll's existence.
Roberto Giolito, creator of the Fiat 500, had
this to say about the Mattel-Fiat partnership scheme: "All-American Ms
Barbie
already has a number of 'transport solutions' available, like thundering GTs and
motor homes with endless accessories. So if she's spotted a 500 and wants one as
a gift for this landmark birthday, it's a signal typical of modern times that
there's a renewed need for dreaming the simple things in life, which give so
much, allow us to lighten up, thrill who's born beautiful or just feels
beautiful, but doesn't have to prove anything.
"After all,
Barbie already has
everything," continues Giolito. "Sleek Barbie is a looker, smart enough to listen to everyone, a
universal ambassador opting for a car that never divides but frees everyone from
having to declare their social status. The new 2009 version celebrates her
birthday with a model that offers a better view of the sun and the stars, all
the better for continuing to dream, especially daydreams."
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