A special, one-off Fiat 500, created to help celebrate
Barbie doll’s 50th anniversary, has been brought to
London as part of a major European tour.
The bright pink 500 Barbie, built in a partnership between
Fiat’s Style Centre (Centro Stile) and toy maker Mattel, has
already driven through the fashionable streets of both Milan
and Paris and has come to the UK capital for a similar
event.
And as part of its visit, the special car is being displayed
in a special Barbie presentation at Fiat’s London flagship
dealer, Fiat Marylebone, in Wigmore Street, W1.
Acknowledging the most famous fashion doll in the world, the
bright pink 500 Barbie’s gleaming paintwork resembles nail
varnish, while its seating is upholstered in soft, silver
laminated Alcantara fabrics. Inside the 500 Barbie, floor
mats have been enhanced with natural silk yarn and there are
lip glosses in brilliant colours stored in the glove
compartment, along with an LED-lit vanity mirror.
To add to the glitzy look and feel, sparkling crystals
decorate interior bezels, hubcaps, window mouldings and the
roof-mounted aerial, and there is even an outline of
Barbie’s famed silhouette on the car’s B-pillars.
“Barbie is an icon in her own right and it’s fitting that
the Fiat 500 – which is also an icon – has linked up with
her,” says Elena Bernardelli, marketing director, Fiat Group
Automobiles UK. “We are delighted that the 500 Barbie has
come to London, even more so as it is being exhibited in our
flagship showroom.” The Fiat 500 Barbie will be on display
at Fiat Marylebone, Wigmore Street, London W1 until Monday,
13 April.
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