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At a press conference hosted by the New York
International Auto Show and Mobil 1 at the Jacob Javits
Centre in Manhattan New York,
the Fiat 500 was declared the 2009 World Car Design of
the Year. |
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Jeffrey Ehoodin
of Maserati accepts 2009 World Car Design
Award from World Car Steering
Committee member John Mccormick. |
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At a press conference hosted by the New York
International Auto Show and Mobil 1 at the Jacob Javits
Centre in Manhattan New York,
the Fiat 500 was collected another key award as it was declared the 2009 World Car Design of
the Year.
Cars eligible
for the 2009 World Car Design of the Year award are
taken from the list of fifty-one World Car
candidates nominated by fifty-nine World Car jurors from
twenty-five countries throughout the world. The World Car Design of the Year category, and the
corresponding award, is meant to highlight new vehicles with
innovation and style that push established boundaries.
A design panel consisting of four highly respected world
design experts asked to first review each candidate, and
then establish a short-list of recommendations for the
jurors. The design experts were: Silvia Baruffaldi:
Managing Editor, Auto & Design magazine; Robert Cumberford: design critic, Automobile and Auto & Design magazines; Akira
Fujimoto: Editor-in-Chief, Car Styling magazine; and Tom Matano: Executive Director, School of Industrial Design, Academy of Art University, San Francisco.
Jurors then voted on the
expert’s recommendations and the ballots were tabulated by
the international accounting firm KPMG. The top three design
finalists were, in alphabetical order, the Fiat 500, the
Citroen C5 Sedan / C5 Tourer, and the Jaguar XF.
This is the second time that a Fiat design has been
chosen one of the top three finalists. The Fiat Grande
Punto was the initial top three finalist for the design
title in 2007.
The World Car jurors observed, “Icon is an overused word
in the automotive world, but the Fiat 500 dating from 1957
genuinely deserves the sobriquet. Revived by Fiat last year,
the new Cinquecento is larger than its predecessor but still
smaller than a Mini. Cheerful and cheeky, it does a
brilliant job of capturing the visual appeal of the original
version while meeting modern design and engineering
standards. Design consultant Robert Cumberford says the new
500 “pushes the emotional hot buttons of several generations
of people who might never have driven one of the early
models, but who admired them on European streets. Built on
the Panda platform, the 500 keeps the original’s charm,
adding two more seats and all contemporary safety,
anti-pollution and driving aids.” In Tom Matano’s opinion
the Fiat possesses “heart-warming style. It is genuine,
straightforward, without gimmicks. It is a welcome addition
to a car world full of non-humanistic designs.”
It is with great pride that we accept an award which sets
the seal on the work done by Fiat to create stunningly
good-looking cars that convey everything that is best in
Italian manufacturing”, said Roberto Giolito, Head of Style
Fiat. “Italian design has often anticipated the future
trends of motoring and our latest models, as the Fiat 500
shows, stand out for that “concrete beauty” that the whole
world has come to expect from an Italian car. We will never
cease to work in the direction of design innovation,
creating products of great styling appeal which at the same
time never fail to respect our historical, cultural and
industrial identity”.
Previous winners of the
World Car Design of the Year
award were the Audi R8 in 2008, the Audi TT in 2007 and the
Citroen C4 in 2006, and now in their sixth year, the annual
World Car awards have
become one of the world’s most prestigious, credible and
significant programs of its kind. The awards were inaugurated in 2003, and officially
launched in January 2004, to reflect the reality of the
global marketplace, as well as to recognize and reward
automotive excellence on an international scale. The
awards are intended to complement, not compete, with
existing national and regional Car of the Year programs. The awards are administered by a non-profit association,
under the guidance of a Steering Committee of pre-eminent
automotive journalists from Asia, Europe, and
North America. There is no affiliation with,
nor are the awards in any way influenced by any publication,
auto show, automaker, or other commercial enterprise.
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