Black & Decker, partnered with Fiat South Africa and ran a national promotion across South Africa in all Game, Makro, Builders Warehouse and Builders Express stores where the first prize was a brand new Fiat 500 1.2 POP, and ten R5000 runner-up Black & Decker hampers. The competition was run from October 2008 and ended in January 2009. Numerous magazine adverts were placed across South Africa as well as television advertising on DTSV’s Home Channel.

Mr Arend Doorduin from Pringle Bay in the Western Cape was the lucky winner of the super-cool Fiat 500 1.2 POP. Arend is originally from The Netherlands, but moved to South Africa many years ago. Initially he settled in Brits just outside Pretoria, but later moved down to Pringle Bay, where he and his wife Hannatjie now reside. Arend filled in the competition entry form at Game Somerset Mall while out shopping for a new cordless drill for his wife.

A few weeks later, after entry forms were received from all corners of the country, Arend was notified that he had won the first prize. The Black & Decker team had to verify that the person on the other side of the line was indeed Mr Doorduin, and asked a few questions to confirm his identity. Initially he thought it was a scam, and that Black & Decker was trying to sell him insurance. After clearing that up, arrangements were made to meet an elated Arend in Somerset West to hand over the Fiat 500. The Fiat 500’s keys were handed over by Game Somerset Mall’s store manager, Ahmed Nazeer, and the vehicle was collected from Droomers Somerset West. Arend and Hannetjie Doorduin are overjoyed with their new Fiat 500: “The car is a pleasure to drive, small, convenient, cute and economical. It attracts such a lot of attention too. The retro look is especially appealing to us since we’re both old enough to remember the original 60's model.” The South African retail price of the Fiat 500 Pop 1.2 is R150 500 (incl VAT) which includes a five-year 90 000 km service plan.