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To celebrate the New York Bankruptcy Court's
decision yesterday to approve the sale of
key Chrysler assets to a new Chrysler Group
that includes Fiat as an initial 20 percent
shareholder, the Italian Consul General
Francesco M. Talo (top) of the city drove a
special Fiat 500 through the heavy downtown
traffic from the consulate to the Upper East
Site and Wall Street (bottom). Photos: AP. |
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As the
Fiat 500 takes to the streets of New York to
celebrate the tie-up with Chrysler, news comes
that the Car of the Year 2008 award
winner is set to go on sale across the United
States in around 18 months time leading out the
arrival of Fiat's models and technology. It is
however expected to be the only Turinese model to
appear in its current format as all Fiat's will
be comprehensively reworked for their Chrysler
application. This is the view of Richard
Gadeselli, vice president of Fiat
communications, made during an interview with
Automotive News.
"The Fiat
500, we see that, like the Mini, as a sort of
boutique car that we think we can sell in good
numbers on the East and West coasts in the same
way that Mini has been successful in the U.S.,"
Gadeselli told AN. There has been
speculation recently that the Fiat 500 could be
launched under a standalone "500" brand name in
a similar style to BMW's niche Mini brand as it
is expected to be the only Fiat-branded model to
be sold stateside in the near future.
Gadeselli also addressed onlookers concerns that
Fiat and Chrysler might rush the former's models
to the U.S. with little more than some rapid
'badge engineering'. "There is a misconception
out there that Chrysler is going to build the
Fiat Bravo, just stick a different badge on it,"
he told AN, while confirming that up to
six small-to-mid size models engineered around
current Fiat models could be sold across the
Chrysler, Dodge and Jeep brand name portfolio.
"They will be Chrysler products. They will be
specific to Chrysler. The vehicle architectures
will be based on our stuff, and there will be
some powertrains. The vehicles will be U.S.
vehicles, designed for U.S. customers by a U.S.
company," he added.
To
celebrate the New York Bankruptcy Court's
decision yesterday to approve the sale of key
Chrysler assets to a new Chrysler Group that
includes Fiat as an initial 20 percent
shareholder, the Italian Consul General for the
city drove a special Fiat 500 through the heavy
downtown traffic journeying from the consulate
to the Upper East Site and Wall Street and to
the Italian restaurant Cipriani, a trip of
around 6 miles. The Consul Francesco M. Talo
said afterwards: "I guess this could be a good
option to save money, save gasoline, save the
earth and pollute less. We have a wonderful
example of industrial cooperation between the
United States and Italy," continued Talo, who
made the trek with his wife and three children
joining him in the white 500 which bore special
Michigan decals on the C-pillars. "It would be
the perfect car to run to the city, take a date
out, and go back," he added.
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