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The Giardiniera [station
wagon] version of the Fiat 500 (top) which
will go head-to-head with the MINI Clubman
(bottom) is firmly on track despite recent
rumours that its development had been
frozen. |
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The Giardiniera [station
wagon] version of the Fiat 500 is firmly on
track despite recent rumours that its
development had been frozen as it has been
revealed that four versions of the city car will
be sold in the United States. The details came
from the 500's designer Roberto Giolito who told
Automotive News Europe that four
different versions of the 500 will be sold in
the U.S. when the car is launched there next
year. The
500 Giardiniera will again be based on Fiat's
'Mini' architecture and will have a stretched
240cm wheelbase.
As
well as the Giardiniera and the standard 2-door, 4-seat
version of the Car of the Year 2008 winner (with its
two FIRE petrol and one Multijet turbodiesel engine range),
also heading stateside will be the brand-new convertible
(500 C) with its electrically-operated sliding hood and
which was launched in Europe last week. The fourth member of
the 500 range set to woo American car buyers will be the
powerful stand-alone Abarth option, while a fifth, SUV-style
derivative, is also being closely considered. This last
model will be based around the Giardiniera and will feature
the four-wheel-drive running gear from the Panda, creating a
distinct car that will go head-to-head with MINI's
forthcoming Crossman.
In leveraging
out the 500 range Fiat is copying the success of BMW's MINI
brand which has expanded from an original single model that
- like the 500 - drew on a historically affectionately
remembered car, into a niche range. Like the 500, the MINI
has a convertible model and also a high-performance option
(branded under the Cooper name) as well as a stretched
estate (the Clubman) which will be a direct rival to the new
Giardiniera. The Italian carmaker has also had much success
with producing a niche range built around its other
A-segment model, the Panda, on which the 500 is based, and
the success of the Panda Cross (SUV) variant could also
tempt Fiat to give the go-ahead to the SUV-style model in
order to bolster the 500 offering further. BMW is also
preparing to expand the MINI range with an SUV/crossover
version of the Clubman (refered to as the Crossman).
Meanwhile a decision on where to build the 500 in North
America was expected to be taken over the weekend. On Friday
Fiat Group CEO Sergio Marchionne told reporters at a meeting
of the U.S.-Italy Council that: "This weekend we'll be
choosing which Chrysler [factory] we'll be using to produce
the Fiat 500 aimed at the US market." It is widely reported
that Fiat will plump for Chrysler's facility at Toluca in
Mexico which is currently home to the assembly of the
Chrysler PT Cruiser and Dodge Journey. The former model,
which is now entering the final stages of its product
lifecycle, will be phased out to make room for the arrival
of the 500's tooling. The Toluca plant also features the
brand-new
Chrysler Park,
and suppliers located in the park include TRW, Magna Intier,
IPO, Seglo, HBPO, Android, Brose and Gestamp. Suppliers
build complete component modules and use the latest industry
"just in time" (JIT) delivery. As well as JIT, "just in
sequence", is also employed. Just in sequence delivers the
modules directly to the assembly line; not only on time, but
in sequence. There has been media speculation over the
weekend that Toluca won't in fact be chosen after all and
instead a U.S. plant will become home to the 500.
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