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A new special edition Fiat Bravo has just
been announced to coincide with an
International charity driving tour which
will take these cars from capital cities
across Europe to Turin, Italy. |
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A new special edition Fiat Bravo has just been
announced to coincide with an International
charity driving tour which will take these cars
from capital cities across Europe to Turin,
Italy.
The new Bravo MSN
Special Series is the result of a collaboration between Fiat
and internet giant MSN, bringing together all the quality,
safety and value of a leading mid-sized family hatchback
with the most advanced radio navigation and infomatic
systems such as Instant Nav and Blue&Me.
Based on a Bravo 1.4 16V, the new special edition version is
also fitted with some of the latest Sony Ericsson mobile
phone technology, custom-made for this car, which will allow
direct access to the MSN portal. The Bravo MSN Special
Series costs £13,255 OTR (in the UK) – the equivalent of a
standard 1.4 16V Active, but it offers customers £2,700 in
free extra equipment. As well as the navigation and
communications kit, the specially-badged car also gets
distinctive Tempesta Grey pearlescent paint, 17-inch alloy
wheels and a leather steering wheel.
The new car is linked in with the Bravo Tour, a three-day
drive in Bravo MSN Special Series cars to Fiat’s Balocco
test track near Turin, from European starting points
including Lisbon, Madrid, Berlin, London, Rome and Brussels.
Starting on 26 June, teams consisting of two MSN users and
an MSN selected journalist will drive their own routes,
equipped with a digital video camera and other
communications tools. They must report on their tour, solve
given tasks along the route, visit places nominated by MSN
users and broadcast their tour experience on MSN. All the
teams will end their tour with a final event at Fiat Group’s
Balocco private test facility.
Each participating team can win up to 10,000 Euros (£8,500)
for their nominated charity, courtesy of Fiat Group
Automobiles, and the team that achieves the highest
eco:Index – showing greatest care for the environment and
fuel use – will win an equivalent of 30,000 Euros (£25,600)
for their nominated good cause. Additionally, Fiat Group
Automobiles UK will donate £20 for each of the first 250
test drives taken in a new Bravo MSN Special Series, to its
chosen charity, Barnado’s (registered charity 216250 and
SC03760).
“The Bravo Tour is a great way to
showcase the new Bravo MSN Special Series, which is an
interesting car,” says Andrew Humberstone, managing
director, Fiat Group Automobiles UK. “And the fact that our
chosen charity will also benefit from this makes it an even
more worthwhile exercise.”
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