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Fiat and Alfa Romeo's biggest car sale of
the year in the UK has been staged at
British Car Auctions Measham and it recorded
a huge success with 200 cars sold averaging
above residual value and netting over £1.5
million of revenue. |
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Fiat
and Alfa Romeo's biggest car sale of the year in
the UK has just been staged at British Car
Auctions (BCA) Meacham this month and it
recorded a huge success with 200 cars sold,
averaging above residual values, and netting
over £1.5 million of revenue.
The special
Closed Sale at Measham attracted over 50 buyers in the hall
with a further 35 using BCA’s Live Online system. Bidding
was very brisk from the start with the sale averaging almost
103% of CAP (residual value data supplied by CAP Motor
Research Limited) Clean with individual vehicles making up
to 130%. Virtually every car on offer averaged CAP Clean or
above.
A dozen examples
of the iconic Fiat 500 were offered and all sold averaging
107.3% of CAP Clean. Equally as impressive was the sale of
100 Grande Punto’ averaging 102% of CAP Clean further
underlining the massive demand for this ever popular
model. Completing the Fiat line up were sixteen Bravo
derivatives selling for an average 102% of CAP Clean.
For Alfa Romeo -
the GT models recorded over 115% of CAP Clean with 147 and
159 showing strong results each averaging 106%. The Brera
was keenly sought after with sixteen examples selling for an
average of 101% of CAP Clean. Star performance of the day
was a 2007 registered Grande Punto 3-door in Action Red
showing 10,000 miles and selling for £7,900 - a very
impressive 129.5% of CAP Clean.
Fiat & Alfa
Romeo Remarketing Manager Simon Wheeler commented “We were
delighted with the performance of our products at the sale
making this the forth month running we have achieved
exceptional results in a major closed auction
environment. The values achieved were very impressive
reflecting the ever growing demand for Fiat Group product in
the used car market.” He added “I would also take this
opportunity to thank BCA and their staff for the
professional manner in which they handled this event making
it another unqualified success.”
Paul Dunn, BCA’s
Fiat Group Account Manager, Remarketing added “This high
profile event recorded a superb result for Fiat and Alfa
Romeo and underlines the appeal of these brands within the
used car market. To achieve over 102% of CAP Clean is a
significant achievement, even in the current strong market.”
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