The first showroom in the UK designed exclusively for the
sale of used Fiat cars has just opened with a VIP champagne
reception and charity night. Fiat Direct, a totally
refurbished former dealership in Hayes, Middlesex, features
a spectacular curved showroom, modern workshop facilities
and a specialist final preparation area to guarantee top
quality used cars. The site even has a dedicated hand-over
area for customers arriving to collect their car.
This week’s glittering VIP opening involved around 200
guests: new and current Fiat customers, business partners,
and Fiat executives including Andrew Humberstone, managing
director, Fiat Group Automobiles UK. It gave them a chance
to see the new facility and learn more about how it will
operate while also offering the chance to make a donation to
Sparks, Fiat Direct’s chosen children’s medical research
charity.
Fiat Direct offers more used cars than any other Fiat dealer
and has a large presence on the internet
(www.fiatdirect.co.uk) showing its range of Fiat used stock.
Specialist sales personnel are also on hand in the showroom
for customers preferring to visit personally.
“Nowhere else has the range of Fiat used cars that we have
here,” says Mark Brown, general manager, Fiat Direct. “We
are offering cars that have effectively come direct from the
manufacturer, so they are beautifully maintained. I am
delighted our special event was such as success, and we made
money for charity too, which is great news.”
The new site is part of a pilot scheme which Fiat hopes will
be introduced into other areas of the UK as the company
pushes through plans to grow its fleet business. “Before we
re-enter into the fleet market we want a channel in place to
facilitate the sales of our used cars, and this
is an ideal way to do that,” says Andrew Humberstone. “But
for now, Fiat Direct will supply the whole country using the
Internet coupled with the site’s own brand of top quality
service.”
