A giant Fiat 500C – five times the normal size –
is coming to the UK as part of a Europe-wide
tour to promote the popular new convertible. The
5:1 scale model of the car has appeared before
on Fiat’s International motor show stands around
the world, but this latest version simulates the
‘open-top’ style of the 500C with a spectacular
projection of the sky on to the inner lining of
the car’s roof.
It’s coming to the centre of London for an event entitled
The Big Smile, from 28 August until 2 September, and will be
situated at a special venue called Parklife, on Oxford
Street – one of the busiest shopping streets in the world.
The showcase will generate awareness and interest in the new
Fiat 500C and is designed to make people smile when they see
it – much like the effect created when driving the real car.
The summer mood of The Big Smile event will be enhanced by
bright internal hoardings recreating park scenes, deckchairs
and plants, while roaming entertainers, free competitions to
win the loan of a Fiat 500, stilt walkers and snack stalls
will provide fun and refreshment. Examples of the Fiat 500,
500C and 500byDiesel will also be on display for enthusiasts
and potential customers to view.
“We are taking The Big Smile to one of the busiest areas of
London and I am looking forward to bringing our special
brand of fun to this wonderful city,” says Elena Bernardelli,
marketing director, Fiat Group Automobiles UK. “The huge
Fiat 500C, and the whole event will create a great
atmosphere and we’re anticipating six very happy days
ahead.” The Big Smile will be open at the following times:
28 August - 12pm - 8pm; 29 August - 10am - 8pm; 30 August -
10:30am - 8pm; 31 August - 10am - 8pm; 1 September - 10am -
8pm; 2 September - 10am - 8pm.
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