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The Fiat Linea (above) started to roll off
the Ranjangaon production lines at the
beginning of the year to strong local market
acclaim, pushing forward Fiat India's
rebirth, and it has been joined this
summer by the Grande Punto, which also looks set for a
strong future in India. |
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Revitalised by its success since
its relaunch and introduction of well-received new models Fiat
India Automobiles also expects to export around 7,000 cars this year and is actively
looking for further opportunities within the SAARC region to boost these figures.
The Fiat
Group has long eyed making India one of its major global manufacturing hubs and
with its Ranjangaon factory now producing the Grande Punto and Linea as well as
the Palio, which feature very high levels of local component content, and a
rapidly-growing domestic market, it has the core of models to
fulfil these ambitions. Last year Fiat India exported
just 800 cars, all of which were the B-segment Palio hatchback
and shipped to South Africa.
"We have started sending Linea in South Africa and are looking for opportunities
to export in SAARC countries like Nepal, Bhutan and Sri Lanka," Rajeev Kapoor,
the CEO of Fiat India commented yesterday. SAARC (South Asian Association for Regional
Cooperation) is a mainly economic zone set up in 1985 by India, Pakistan, Butan,
Bangadesh, Nepal, Ski Lanka and the Maldives. Afghanistan became the eighth
member of SAARC when it joined two years ago. "The first
batch of Lineas has also been sent to South Africa in the
current fiscal," Kapoor added. This initial quota will
comprise of 90 vehicles.
Fiat India
Automobiles is a 50-50 joint venture between Fiat Group and Tata
Motors. Born out of the ashes of Fiat's last unsuccessful
foray into India, it operates the former Fiat factory at
Ranjangaon in Pune. This state-of-the-art facility has the
capacity to produce 200,000 vehicles per year, as well as
engines and transmissions and currently builds the Palio,
Grande Punto and Linea. The Linea started to roll off the
Ranjangaon production lines at the beginning of the year to
strong local market acclaim, pushing forward Fiat India's
rebirth, and it has been joined this
summer by the Grande Punto, which also looks set for a strong
future in India. The factory is expected to build cars for
Tata Motors as well as future Fiat models. Fiat India has
plans to develop its own models in the future and is
currently evaluating ambitious projects including breaking
into the growing 600cc market segment.
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