The
second leg of the giant 500C's European tour has
just ended in London. The giant 500C is a
17-metre long and 6-metre high model, featuring
a spectacular projection of the sky on the inner
lining of the car’s roof.
The original
event entitled "The Big Smile" took place from 28th August
to 2nd September at Parklife, a special 4,000 m2
venue on Oxford Street, one of the busiest shopping streets
in the world, which sees over 2.4 million passers-by a week
and a generous 272 double decker buses passing every hour.
Almost 50,000
visitors saw it over six days, and more than 2,600 of them
entered the “500one”, built entirely out of fibreglass, to
savour the thrilling experience of a trip amid the stars and
planets. But that's not all. More than 10,000 web users
visited the website dedicated to the event (www.fiat.co.uk/bigsmile),
including the photo gallery of Smile & Win (www.fiat.co.uk/smile&win),
the on-line competition with a fabulous weekend in a 500C up
for grabs for the most beautiful smile captured on board the
new car.
An extraordinary
success, which rewarded the 5:1 scale model and the charming
location in London's city centre: a genuine park at the
centre of the English capital. A summer atmosphere was
recreated here thanks to the huge lawn dotted with plants,
deckchairs and kiosks, in addition to examples of the Fiat
500, Fiat 500C and Fiat 500 by Diesel. After Paris and
London, the tour of the giant 500C will end in Berlin at the
end of September.
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