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								Already on sale in countries across the world as 
								far apart as Brazil, China, Turkey and Germany, 
								the Linea sedan, fitted with the 1.4 FIRE engine 
								and imported from India, this week arrives in 
								the Fiat showrooms in South Africa. 
					
					This three-box 
					Segment C sedan gives a new interpretation of practicality, 
					styling and driver enjoyment, all for an extremely 
					competitive price to contents ratio. Or, as Oscar Rivoli, 
					Managing Director of Fiat Group Automobiles South Africa, 
					puts it: “Bang for buck on the style, space and gadget 
					scale, you don’t get any better than the Linea.” 
					
					Manufactured in 
					Turkey, India and Brazil, the newcomer is already a 
					strategic car for the Fiat brand in these markets, but it’s 
					worth noting that the Linea is also marketed in some key 
					Eurozone countries like Spain, Germany and Finland. Its 
					debut in South Africa will mark the return of a 
					family-oriented notchback in the Fiat line-up with a strong 
					bias towards value for money. Initially launching with just 
					one model variant, there are plans to expand the range in 
					the future by offering additional engine options. 
					 
					
					It’s often said 
					that you can judge a person by the company they keep. Well, 
					if this maxim holds true for cars, then the all-new Fiat 
					Linea is exceptional. In procuring the 2009 Indian Car of 
					the Year title (Autocar India) and the Autobest 2008 award 
					(representing 15 European countries), the Fiat Linea 
					successfully fended off contenders like the Hyundai i20, Kia 
					Cee’d, Mazda 2, Skoda Fabia and Toyota Corolla. No easy 
					feat, but then the Linea is one top-notch package. The Fiat 
					Linea 1.4i Emotion, the sole model available at the launch, 
					is priced on the South African market at R175 000 (incl. 
					VAT). 
					
					More Style 
					
					Unmistakably 
					Italian, the new Linea is also unmistakably Fiat. Family 
					characteristics like the tear-drop shaped headlights, 
					forward sloping windscreen and protruding front end 
					(featuring standard front foglights) which debuted with the 
					Grande Punto and continued with the Bravo, have been 
					incorporated into the Linea’s design DNA. What’s more, the 
					sharply raked windscreen and the pronounced bonnet are 
					accentuated and homogeneous: because there is no distinct 
					break between them, they appear to be the continuation of 
					the same line, a characteristic that highlights the dynamism 
					of the Linea. On the side the styling is cut through by a 
					‘slash’ which starts from the middle of the wheelarch and 
					dissolves into the rear, emphasising the car’s dynamic look. 
					The muscular wheelarches lend the Fiat Linea an air of 
					strength and solidity, reinforced by the standard 15-inch 
					alloy wheels. That same reassuring impression is conveyed by 
					the rear end, with its elegant uncluttered line. Finishing 
					touches include chrome accents on the front grille, around 
					the fog lights, on the bumpers, door handles and side 
					mouldings. 
					
					More Space 
					
					Proposed with a 
					single body type, the Linea conveys an impression of 
					solidity, robustness and roominess, which is confirmed by 
					the generous dimensions: it is 4560 mm long, 1730 mm wide 
					(excluding mirrors) and 1487 mm tall, with a wheelbase of 
					2603 mm, measurements that put it at the top of its 
					category. 
					
					The lines that 
					run inside the passenger compartment are harmonious and well 
					balanced with the external lines, which combine with the 
					generous glazing to create a friendly, light-filled 
					environment that guarantees excellent interior roominess, 
					and more comfort than you might expect from a conventional 
					3-box saloon in terms of ergonomics and space for the driver 
					and passengers. The concept of comfort also means enjoying 
					good external visibility, enhanced by the generous size of 
					the wing mirrors. 
					
					The Fiat Linea 
					has designed comfortable seating for people of all shapes 
					and sizes. For example, at the front, the combination of a 
					driver’s seat that can be raised and a steering wheel that 
					adjusts for height and reach, produces excellent values of 
					roominess as well as an ideal driving position 
					(accommodating drivers from 1.5- to about 2 metres tall). 
					Even if the driver himself is tall, there is still room for 
					an equally tall passenger to sit comfortably behind him. And 
					this does not detract from the luggage capacity which is 500 
					litres in the normal configuration (one of the largest in 
					its category). And if the space is still not sufficient, the 
					rear seat will fold down to create an enormous loading area 
					measuring 1175 litres up to the ceiling. 
					
					Driving is made 
					particularly enjoyable by the position of the pedals, the 
					steering wheel alignment, the position of the armrest and 
					footrest, the excellent manoeuvring of the gearshift and the 
					perfect visibility of the instrumentation and the main 
					controls. The instrument panel designed by Magneti Marelli 
					has a clear family feeling with the latest Fiat models 
					thanks to the large, clearly visible characters, while the 
					graphics of the instrumentation make the information easily 
					and immediately legible. At night, the orange illumination 
					allows the pupil to focus more rapidly when alternating 
					between the dark of the road outside and the luminosity of 
					the dashboard. 
					
					The front and 
					rear seats of the Fiat Linea merit special mention. They 
					were designed to guarantee the best level of comfort for 
					every passenger percentile, by close collaboration with the 
					top ergonomic and sport medicine specialists. To start with, 
					to enhance comfort, and above all the absorption of 
					vibration, the front seats feature a new lumbar support 
					system which sustains the back better. The front seats are 
					padded with foam that adapts to the shape of the body, and 
					incorporate an anti-submarining structure which prevents the 
					body from sliding forward, under the seat-belt, in a violent 
					frontal impact. The rear seat also incorporates an 
					anti-submarining structure and padding with differentiated 
					support depending on the part of the seat occupied (it is a 
					parameter that measures the compression of the padding under 
					the weight of the body). The rear seats are fitted with 
					Isofix attachments for child seats, while head-restraints 
					for all three passengers are standard. 
					
					More Pace 
					
					Engine 
					
					The Linea is 
					powered by a new engine which has a capacity of 1368 cc, and 
					4 cylinders in line, with a bore of 72 mm and stroke of 84 
					mm. There are four valves per cylinder, activated directly 
					by two overhead camshafts. The engine was developed paying 
					particular attention to performance and to fuel economy, two 
					areas in which the Fiat Linea leads its class. Praise goes 
					to the volumetric efficiency which has been optimised all 
					through the operating range, the result of precise 
					fluid-dynamic development of the entire intake system and 
					the timing. The engine delivers 66 kW at 6000 rpm, and peak 
					torque of 115 Nm at 4500 rpm. With this engine, the Fiat 
					Linea has a top speed of 165 km/h, and accelerates from 0 to 
					100 km/h in 16.62 seconds. Consumption is among the best in 
					this class: 10 l/100 km in the urban cycle, 6.6 l/100 km out 
					of town and 7.8 l/100 km in the combined cycle. 
					
					A sparkling 
					engine that is sparing on fuel – this has been achieved by 
					the adoption of an electronic throttle valve control system 
					known as ‘drive by wire’, and a new high turbulence 
					combustion chamber, combined with continuous variable valve 
					timing governed by the control unit. This innovative system 
					allows a consistent part of the exhaust gases (about 25%) to 
					be ‘recirculated’ in the combustion chamber, significantly 
					reducing fuel consumption and exhaust emissions when driving 
					with a partial load. The engine also proposes a number of 
					features designed to reduce consumption. For example, the 
					timing components have been made lighter and the valve 
					springs are of the low load type, to reduce friction. 
					
					Also unique to 
					the new 66kW 1.4 engine are the increased compression ratio 
					(10.8:1) and the high torque values at low speeds, 
					characteristics that make it possible to limit fuel 
					consumption. This target was made possible by the 
					calibration of the latest generation engine control unit, 
					which keeps fuel consumption very low, compatible with the 
					demand for drivability, performance and emissions. We should 
					underline that the 1.4 Fire engine is in line with Euro 4 
					legislation, with a catalytic converter positioned in the 
					engine bay (and welded to the exhaust manifold flange using 
					a new technology) which reaches very high temperatures 
					faster, thus reducing emissions even while the engine is 
					warming up. To minimise the environmental impact, the engine 
					also incorporates a ‘returnless’ fuel supply system, which 
					eliminates fuel recirculation within the tank, thus reducing 
					vapour formation. The CO2 emissions are pegged at 168 grams 
					per km. Steady performance, lean on fuel and clean: to these 
					winning features the 1.4 Fire engine also adds excellent 
					acoustic comfort, underlined by the adoption of a flexible 
					flywheel which minimises the vibration transferred from the 
					engine to the bodyshell.  
					
					Suspension 
					
					One of the goals 
					set by the designers who developed the Fiat Linea was to 
					create a suspension system that would offer performance 
					comparable with that of a higher class of car, adopting 
					devices that guaranteed easy, pinpoint steering, excellent 
					roadholding and the best comfort possible for passengers. 
					The choice went to two systems that had already been used on 
					other Fiat models, suitably modified and updated. 
					
					At the front, 
					the Fiat Linea adopts an independent MacPherson layout, in 
					which the shock absorbers and springs act as both damping 
					and elastic elements and as structural and kinematic 
					elements (the front and rear dampers are supplied by Magneti 
					Marelli). The main components of this layout are the 
					twin-shell wishbones made of pressed sheet metal (using the 
					patented ‘butterfly’ system), which means a significant 
					weight reduction, and the adoption of bushes with more 
					rubber to improve comfort (absorbing more roughness) while 
					guaranteeing excellent roadholding and stability on corners. 
					The new model also introduces a number of extremely 
					interesting elements, such as an aluminium front suspension 
					crossbeam with high structural rigidity. 
					
					The rear 
					suspension is a semi-independent system with interconnected 
					wheels and a torsion axle, built around a new anti-roll bar 
					with small con rods anchored to the dampers, for a greater 
					stabilising effect and prompter dynamic response when 
					cornering. The particular shape of the torsion axle made it 
					possible to obtain a stabilising anti-roll effect even 
					without an anti-roll bar. That is not all. The vertical 
					position of the dampers, which are anchored inside the 
					wheelarch, also filters out road roughness, enhancing 
					acoustic comfort inside the car. The rear axle is made up of 
					lateral links pressed in two half shells, welded to a 
					lateral torsion profile with a cylindrical heading to the 
					actual links. And finally, the large rear axle attachment 
					bushes guarantee suspension flexibility even under greater 
					longitudinal loads, while the particular shape of the 
					damping elements ensures prompt dynamic response on bends. 
					
					More Fiat 
					
					With its array 
					of exclusive equipment, the Fiat Linea is a miniature 
					flagship, featuring a cockpit that is enjoyable in any 
					situation or climate. The new model offers a level of 
					standard equipment usually only seen in cars costing twice 
					as much. A few examples of these creature comforts include a 
					fully automatic climate control system, electrochromatic 
					rear view mirror (electronically dims when required), rear 
					sun blinds (manual), leather steering wheel and gear knob, 
					front seat back pockets, front and rear armrests (both 
					featuring oddment compartments and cupholders in the rear), 
					sunglass holder, electric mirrors with demist function, 
					external temperature sensor, Fiat’s unique Blue&Me®* 
					telematics system as well as audio and Bluetooth satellite 
					controls on the steering wheel. 
					
					Of course, it 
					goes without saying, that all the normal accoutrements (and 
					then some) are present and accounted for: power steering, 
					power windows all round with kiddie lock, remote central 
					locking with autolock, adjustable headlamps, stereo system 
					with CD and MP3 player, trip computer and a 
					height-adjustable driver’s seat. The Linea is no shrinking 
					violet when it comes to safety kit either – ABS with EBD, 
					dual front airbags (featuring the ‘Air-Bag Smart 2’ system), 
					rolling-code immobiliser, Isofix attachments for the rear 
					seats, seat belt reminder and follow-me-home lights all form 
					part of the standard safety arsenal. Thanks to all these 
					features that the Linea carries as standard, the only cost 
					options are metallic paint (R1 500 incl.) and leather seats 
					(R9 000 incl.). 
					
					Enhancing the 
					ownership prospect, the new Fiat Linea has 20 000 km service 
					intervals and enjoys full after-sales support in South 
					Africa thanks to a comprehensive parts inventory (housed and 
					distributed in an all-new, state-of-the-art facility) and 
					the back-up of trained technicians at Fiat dealerships 
					countrywide. Fiat Auto South Africa offers a three-year 100 
					000 km Warranty (three years on paintwork and five years on 
					rust anti-perforation) as well as a standard three-year 60 
					000 km service plan. 
					
					As with other 
					models in the Fiat stable, the new model is covered by the 
					AA Fleetcare roadside assistance for 12 months. The service 
					is active 24 hours a day, 365 days a year. 
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