29.09.2009 FIAT INTRODUCE NEW VERSION OF THE STRADA PICKUP ONTO BRAZILIAN MARKET

FIAT STRADA 1.4 WORKING
FIAT STRADA 1.4 WORKING
FIAT STRADA 1.4 WORKING
FIAT STRADA 1.4 WORKING
FIAT STRADA 1.4 WORKING

Fiat Brazil has just launched a new version of its compact Strada pick-up, which has been the leader in the segment of light commercials vehicles in the country for the last nine years. Set to slot in above the entry-level version and offer all-round improvements and more equipment as standard, it be called the Strada Working.

Fiat Brazil has just launched a new version of its compact Strada pick-up, which has been the leader in the segment of light commercials vehicles in the country for the last nine years. Set to slot in above the entry-level version and offer all-round improvements and more equipment as standard, it be called the Strada Working. In 2009, more than 60,000 units of the Strada model have already been commercialised in Brazil, and that figure represents twice the number of sales of the Ford Ecosport which is the second best selling LCV in the country.

The Strada Working will be offered in three different configurations: standard cabin, extended cabin and double cabin. The last entrant to the Strada range was recent launch onto the market of a new top specification version Adventure that offers four seats for the passengers. In just two months since it was commercialised, this new double cab option has achieved a level of 15 percent participation in the overall production of the model, making it a big hit in terms of sales for the brand.

The new Strada Working version is equipped with the 1.4 litre FIRE engine "flexfuel" with 85/86 bhp (petrol/alcohol), offering a payload in the rear cargo area of, respectively, 705 (standard cabin), 685 (extended cabin) and 650 (double cabin) kilograms. Fiat has also incorporated several new improvements in terms of design; new front body-coloured bumpers, improvements to the interior finish, anew dashboard and a removable tailgate with key, plus new standard equipment.

The Working version is available in thirteen different body colours and offers as optional: HSD-High Safety Drive (airbag for driver and passenger plus ABS); air conditioning, electric windows with anti-pinch device, electric door mirrors, steering wheel and load space cover.

The starting retail prices for the New Strada range are: Strada Fire 1.4 standard cabin: R$ 28,900 (€10,989); Strada Fire 1.4 extended cabin: R$ 31,800 (€12,091); Strada Working 1.4 standard cabin: R$ 30,980 (€11,779); Strada Working 1.4 extended cabin: R$ 33,580 (€12,768); Strada Working 1.4 double cabin: R$ 36,580 (€13,909); Strada Trekking 1.4 standard cabin: R$ 34,360 (€13,065); Strada Trekking 1.4 extended cabin: R$ 36,980 (€14,061); Strada Trekking 1.8 standard cabin: R$ 36,050 (€13,707); Strada Trekking 1.8 extended cabin: R$ 38,660 (€14,700); Strada Adventure Locker 1.8 extended cabin: R$ 44,850 (€17,053); and Strada Adventure 1.8 double cabin: R$ 46,800 (€17,795). 

Fiat Strada Working Technical Specifications:

Engine: No. of cylinders: 4; Arrangement: in line, front transverse, overhead camshaft; Valves per cylinder: 2; Capacity (cc): 1368; Compression rate: 10.35:1
Injection/Ignition system: integrated indirect sequential Magnetti Marelli
Power output: 85 bhp at 5750 rpm (petrol); 86 bhp at 5750 rpm (alcohol)
Peak torque: 12.4 kgm at 3500 rpm (petrol); 12.5 kgm at 3500 rpm (alcohol)
Steering: dualdrive electric power steering
Transmission: 5 speed front + 1 reverse gearbox
Traction system: front wheel drive
Front suspension: independent MacPherson type, inferior oscillate transversal arms, anti-roll bar, telescopic hydraulic dampers with double effect, spiral coil springs
Rear suspension: rigid axle (omega type), telescopic hydraulic dampers with double effect, longitudinal parabolic spring
Front brakes: ventilated discs; diameter 257 mm
Rear brakes: drum; diameter 228 mm
Wheels: 5.5Jx14” steel
Tyres: 175/70 R14”
Dimensions: Wheelbase (mm): 2501; Front track (mm): 1471; Rear track: 1467; Length (mm): 4030; Width (mm): 1687; Height (mm): 1505
Weight (kg): 1056 (standard cabin); 1076 (extended cabin); 1110 (double cabin)
Load capacity (kg): 705 (standard cabin); 685 (extended cabin); 650 (double cabin)
Trailer capacity (kg): 400
Load capacity (litres): 1100 (standard cabin); 800 (extended cabin); 580 (double cabin)
Fuel tank capacity (litres): 58
Performance: Top speed: 163 km/h (petrol); 164 km/h (alcohol); Acceleration 0-100 km/h: 12.7 sec (petrol/standard & extended cabin); 12.5 sec (alcohol/standard & extended cabin); 13.4 sec (petrol/double cabin); 13.2 sec (alcohol/double cabin)
Fuel consumption: Urban cycle (km/litres): 12.8 (petrol/standard & extended cabin); 8.9 (alcohol/ standard & extended cabin); 12.4 (petrol/double cabin); 8.5 (alcohol/double cabin); Extra-urban cycle (km/litres): 16.8 (petrol/standard & extended cabin); 11.8 (alcohol/standard & extended cabin); 16.5 (petrol/double cabin); 11.5 (alcohol/double cabin)

by Claudio Perlini
 

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