To mark the introduction of ‘Fiat First’, Mr. Rajeev Kapoor, CEO, Fiat India Automobiles Limited (above) said, "Deepawali season is very auspicious for Indians and it marks the beginning of the festive season. With most families looking to purchase products such as cars during this shubh or auspicious period of the year, we thought this was the best time to introduce ‘Fiat First’ which is unique in its approach towards service to our target audience."

‘Fiat First’ includes a robust and growing Tata-Fiat dealer network, world class roadside assistance program, industry leading warranty coverage, benchmark reliability (interval between services) and ease of availability of competitively priced genuine spare parts.

Another, noteworthy initiative is the industry leading ‘24X7 Fiat assistance’ for Fiat car owners. 24X7 Fiat Assistance service can be accessed by calling a national toll free number at any time of the day or night. A Fiat car owner can use any of the services on offer if the vehicle is within a 100 km radius of a Tata-Fiat dealership or service station. Services under this initiative include assistance for replacement or repair of a damaged part or flat tyre, fuel support (up to 5 litres) for fuel problems, key support in the event of key loss or a lockout and battery jump start in case of engine failure. In addition to this, owners will also be offered onward journey assistance up to 50 kms, towing services within a 100 km radius of a Tata-Fiat dealership or service station. The service is currently available to Linea & Punto customers on charge basis with an industry leading coverage of 50 months. Existing Fiat brand owners can also access the RSA as per call charge. Fiat also announces the launch of industry leading “extended warranty” package for its Linea and Punto customers under “Fiat First”. The comprehensive “extended warranty” product can be purchased at all Tata-Fiat dealerships.

To mark the introduction of ‘Fiat First’, Mr. Rajeev Kapoor, CEO, Fiat India Automobiles Limited said, “Deepawali season is very auspicious for Indians and it marks the beginning of the festive season. With most families looking to purchase products such as cars during this shubh or auspicious period of the year, we thought this was the best time to introduce ‘Fiat First’ which is unique in its approach towards service to our target audience. It has always been our intent to offer Indian customers world class service as per Fiat International standards and with ‘Fiat First’ we hope to achieve unprecedented high levels of service and support for customers. In short with this programme we intend to make Fiat the brand of choice for a large section of existing and potential car owners.”

Fiat India Automobiles Limited (FIAL) is a 50-50 Industrial Joint Venture between Fiat Group Automobiles and Tata Motors originally incorporated on January 02, 1997. The company employs about 2775 blue & white collar employees and is located at Ranjangaon in the Pune District of Maharashtra. The definitive agreement of the Joint Venture was signed in October 11, 2007. The board of directors for this company comprises of five nominees each from Fiat and Tata. The state-of-the-art facility at Ranjangaon, which is owned by FIAL, a joint venture company, is capable of producing 200,000 cars and 300,000 engines, besides 300,000 parts and accessories. Currently manufacturing the Palio Stile 1.1, 1.6 models, Linea and now the Grande Punto. The facility also manufactures Fiat’s successful 1.3 litre Multijet diesel engines and 1.2 & 1.4 litre Fire gasoline engine. Apart from Fiat cars, the facility will also produce Tata passenger and next generation cars with investment exceeding € 650 Million. The plant provides direct and indirect employment to more than 4,000 people.