18.10.2009 FIAT INDIA SET TO GIVE THE ENTRY LEVEL PALIO A BOOST WITH NEW FACELIFT

FIAT PALIO STILE (INDIA)

The existing version of the Fiat Palio, dubbed the Palio Stile, was launched in India in April 2007, with an additional and highly efficient turbodiesel engine, the 1.3 Multijet 16v. The four-seater hatchback was first launched in India in September 2001.

FIAT PALIO 1.4 ELX MODEL YEAR 2010 (BRAZIL)
FIAT PALIO 1.4 ELX MODEL YEAR 2010 (BRAZIL)

Fiat India Automobiles is set to facelift the Palio Stile hatchback for the Indian market bringing the styling of the entry-level model into line with the Brazilian built version (above).

Fiat India Automobiles (FIAL) is set to facelift the Palio Stile hatchback for the Indian market bringing the styling of the entry-level model into line with the Brazilian built version and therefore ruling out any talk of phasing out the entry-level model which has seen its sales tailing off recently after more than eight years of local production. The restyled version will be launched onto the Indian market within the next three to four months and it will carry a "competitive price tag" according to an FIAL executive.

In addition, the petrol engines — 1.1 litre, 57 bhp and the 1.6 litre, 100 bhp seen in the existing Palio — may either get upgraded to suit Bharat Stage IV (BS-IV) emission norms or may get replaced by engines that power another Fiat model, the recently-launched Grande Punto. The Grande Punto is driven by a 1.2 litre (FIRE) engine that develops 68 bhp, as well as a 1.4 litre (FIRE) engine that generates 90 bhp. The 1.3 litre Multijet diesel engine seen in the Palio is already BS-IV compliant and does not require upgrading. Eleven cities in India will change to BS-IV norms from April 2010 as part of global emission control action aimed at containing harmful gases released by automobiles.

“Although the Palio has become an old model now, it continues to serve our strategic purpose of being the entry level model in our range, while complementing the Punto. It was, hence, essential to infuse some refreshments to the model to keep it under production,” said a senior executive from the company.

Though the company preferred to maintain secrecy about the product until its launch, sources say the new Palio may get a new grille and a new dashboard assembly, much on the lines of the recently launched and facelifted Brazilian Palio. Fiat India will thus generate a major marketing push to reignite the demand for the Palio, which has considerably slowed due to fierce competition. Despite the price of the current Palio, considered aggressive, it fails to pull customers looking for other hatchbacks such as Hyundai i10, Maruti Suzuki A-Star and Chevrolet Spark, in a similar price band. Sales of the current Palio are pegged at 250-300 units a month. In contrast, the Hyundai i10 clocks more than 5,000 units a month, according to industry officials.

Auto experts say a facelift by the company was expected. “A complete phase-out of the Palio will result in a huge void in Fiat’s model line-up in India, which will be difficult to afford,” said an expert. The existing version of the Palio was launched by the company in April 2007, with an additional and highly efficient diesel engine. The four-seater hatchback was first launched in September 2001. Though initial sales were encouraging, it lost in succeeding years to intense competition, Fiat’s infamous service back-up and also due to car’s fuel guzzling nature.

Meanwhile, Fiat India is considering an upward revision of prices for the Punto and Linea after the end of the current quarter. The increase will be made to even out the rise seen in international metal prices and the impact of the euro, which has become costlier for its suppliers.

Report courtesy of Business Standard
 

© 2009 Interfuture Media/Italiaspeed