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Over the years too, there have been several
versions and limited editions in South
Africa including the Palio Go! (middle),
Palio Eco, Palio Racing, Palio Vibe (top)
and Palio Special Series (bottom). |
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After a run of 10 years and 33,000 sales, Fiat
Group Automobiles South Africa will discontinue
sales of the Palio hatchback on the local market
at the end of the year. Next to Volkswagen’s
Citi, the Palio has the honour of being the car
with the longest lineage currently on sale in
South Africa. The long-running Palio is set to
be replaced on worldwide markets next year by a
new low-cost B-segment entrant.
First introduced onto the South African market
in 2000, the Palio which enabled Fiat to expand
its product portfolio in many directions. From a
company that had exclusively marketed the Uno,
Fiat was now perceived as purveyor of a whole
range of passenger cars as the original Palio
line-up included the Weekend (station wagon) and
the booted Siena sedan.
Over time, however, the Palio assumed its
rightful role as an affordable, entry-level
hatch in the South African Fiat range – its most
recent incarnation being the five-door 1.2-litre
Palio Active. Although the basic design has
stayed the same, the Palio has benefited from
ongoing improvements and refreshers, the most
notable being the major facelift it underwent in
2005 which involved a complete rework of the
front and rear. Over the years too, there have
been several versions and limited editions for
the South African market that have helped keep
the Palio top of mind. These have included the
Palio Go!, Palio Eco, Palio Racing and Palio
Special Series. (With reference to the Palio
Special Series, this was the first car in its
segment in South Africa to feature Blue Tooth
hands-free connectivity).
The Palio model
currently on sale in South Africa is the last-generation
version of the hatchback which has since been updated with a
comprehensive facelift by Fiat Brazil and most recently had
further changes in its latest MY2010 format, but hasn't been
chosen for sale on this market. Fiat Brazil holds overall
responsibility for the South African market.
“The Palio has been a consistent performer and has helped
put Fiat on the map in South Africa. So while its passing is
tinged with nostalgia, the future for the Fiat brand in this
country is even more exiting. Without wanting to give too
much away, all I can say is watch this space because some
great things are going to be happening in 2010. The one
involves the Punto, a model that is synonymous with world
class quality, safety and comfort, while the other involves
our jewel in the crown, the inimitable Fiat 500,” said Oscar
Rivoli, Managing Director of Fiat Group Automobiles South
Africa.
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