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Four new car configurators and an
eye-catching external digital display are
among the high-tech equipment introduced
recently to Fiat Marylebone, Fiat UK’s
London flagship dealership. |
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Four new car configurators and an eye-catching
external digital display are among the high-tech
equipment introduced recently to Fiat
Marylebone, Fiat UK’s London flagship
dealership.
The Wigmore Street showroom’s interior has been greatly
enhanced with the configurators, on which customers can
select a new car and choose combinations of engine,
equipment and colours in a relaxed atmosphere, getting
assistance from a staff member only if they ask for it. The
configurators are also regularly updated to give additional
information on product developments, pricing, and other
news.
The external display is similar to a large electronic
poster, and is designed to catch the eye of the high volume
of pedestrians and motorists using the busy central London
streets surrounding the dealership. The constantly changing
images contain information about Fiat’s award-winning range
of cars, along with news of special deals and offers.
“Our strategy is to widen our
communications with customers,” says
Tony Dittli, managing director, Fiat Marylebone. “So when
customers arrive here now, they are presented with a unique
digital environment in keeping with the modern, high-tech
look and feel of the showroom. The projector was a logical
approach for this. I am sure customers will enjoy using the
configurators which allow them to choose their perfect car,
on their own, at their own pace. And if they need
assistance, of course we’re only too happy to help.”
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