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Since its launch in January 2009, the Linea
(top) has clocked more than 12,000 units of
sales; and the Grande Punto (bottom),
launched in June, has sold more than 9000
plus units. Both Linea & Grande Punto are
available in FIRE petrol & Multijet
turbodiesel options. |
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On the back
of the launch of the Linea and Grande Punto in 2009,
Fiat Automobiles India has enjoyed a very successful
year in the Indian market. The two cars saw aggressive
introductory pricing strategy employed by Fiat India as
it sought to re-establish itself after years in the
wilderness and it managed to clock in very impressive
numbers for the current year. The pricing strategy
employed for the two Fiat models was also instrumental
in maximising the impact of the launches and creating
higher recall for Fiat in the minds of Indian consumers.
With the Linea
and Grande Punto having enjoyed such impressive sales since
their entry into the Indian market, Fiat will now set out a
new pricing for both of them. Owing to increasing input
costs through the year, the company has taken the decision
to have the prices of the Linea and the Grande Punto
increased by 2 – 2.5%. Prices would go up by about Rs.15,000
on average, and up to Rs.25,000 for some of the versions.
The price increase will be effective from 1st January 2010.
The prices of the Fiat Palio Stile will remain unchanged.
Since its launch
in January 2009, the Linea has clocked more than 12,000
units of sales; and the Grande Punto, launched in June, has
sold more than 9000 plus units. Both Linea & Grande Punto
are available in FIRE petrol & Multijet turbodiesel options.
On the upcoming
price increase for the Linea and the Grande Punto, Mr.
Rajeev Kapoor, President & CEO, FIAL said, “Both the Linea
and the Grande Punto have received a tremendous response in
the Indian market and clocked very impressive numbers. The
initial pricing of both the cars was an introductory offer
so as to allow more patrons to experience these great
products. Input material costs have gone up substantially
and without wanting to burden our consumers too much, the
cars will now be available with a price increase of 2-2.5%.
The Linea & Grande Punto continue to be two of the most
attractive propositions in their respective segments.” Both
of these marquee cars – the Linea and Grande Punto have
created a real stir in the Indian auto sector owing to their
great looks and admirable performance and continue to be
amongst the leading pack in auto sales in 2009.
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