Fiat Marylebone, Fiat UK’s flagship dealer, has been helping one of London’s best-known restaurants celebrate its golden anniversary. The Wigmore Street, London-based flagship sponsored the 50th birthday celebrations at Zia Teresa, a top Knightsbridge restaurant, with the loan of two sign-written Fiat 500 city cars.

Zia Teresa is one of the longest established Italian restaurants in London, so the link with Fiat was a perfect fit. The award-winning eatery celebrated its golden landmark with a glittering party for VIP guests including customers, friends, and members of the Italian business community.

“Zia Teresa is a well-known and widely acclaimed restaurant with an excellent clientele, and it was a perfect opportunity for us to have a couple of cars on display there to give Fiat representation,” says Tony Dittli, managing director, Fiat Marylebone.  “It gave us the chance to strengthen our ties with the Italian community in London and to interact with lovers of Italian products and services. For us, a well-known Italian restaurant linking with a well-known Italian car manufacturer was simply a recipe for success.”