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Chrysler, which
also owns brands specialist Dodge (top,
Caliber) and Jeep (bottom, Wrangler) is
headquartered in Auburn Hills, Michigan
(middle). |
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Chrysler's newly forged alliance with Fiat SpA should cheer
those worried about the fate of Detroit's auto industry,
says The Detroit News in its editorial today. The
deal should give Chrysler some breathing room to operate as
an independent company. Before Tuesday's announcement, Chrysler's options were
limited and bleak.
It had discussed a merger with both General Motors and
Renault Nissan, without success. Even with government loans,
Chrysler was likely looking at selling itself off in pieces
or declaring bankruptcy.
The deal with the Italian automaker gives Chrysler two
things it needs: access to new global markets and relief
from the crushing costs of developing a fleet of small,
energy-efficient vehicles.
Fiat, which takes a 35 percent noncash stake in Chrysler,
will market the American vehicles through its distribution
network in Europe and Asia. It will also bring to North
America its small cars, giving Chrysler quality products in
a market niche it has had difficulty cracking.
Fiat will also use some of Chrysler's excess
manufacturing capacity in this country, a rare bit of good
news for American auto workers. Fiat gets a return to the North American market. It
intends to also bring its Alfa Romeo luxury lineup here,
news that has to hearten Chrysler's dealers.
This is a good fit all the way around. Chrysler and Fiat
do not compete in any product line. The alliance plays to
each company's strengths and does not involve a ceding of
management control by either, although Fiat could eventually
acquire Chrysler from its owner, Cerberus Capital
Management.
For Michigan, the fear of losing the massive Chrysler
headquarters in Auburn Hills, which surely would have
happened in a straight merger, is off the table for now. Losing one of the Big Three automakers is this state's
worst nightmare. The loss of jobs and tax base would be
devastating.
Certainly, Chrysler still has a long struggle ahead. It
continues to lose both cash and market share. But the deal with Fiat gives the company a better chance
to get its turnaround plan in place by the March deadline
set by Congress in exchange for the loan package. It also allows Chrysler to pour its resources into
building vehicles that will be profitable in the marketplace
instead of developing the small car line that Fiat has
already mastered. It's hard to see how Chrysler could have made a deal that
would have better served its customers, its workers or the
state of Michigan.
Report courtesy of The Detroit News
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