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In an open letter to Chrysler stakeholders,
Chairman and CEO Bob Nardelli had outlined
how he believes that the proposed alliance
provides significant strategic benefits that
will support the US carmaker's viability and
long-term competitiveness. |
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In an open
letter to Chrysler stakeholders, Chairman and CEO Bob
Nardelli had outlined how he believes that the proposed
alliance with Fiat provides significant strategic
benefits that will support the US carmaker's viability
and long-term competitiveness. His letter of explanation
came as Cerberus Capital Management LP and Fiat Group
yesterday outlined details of the strategic alliance
that will see the Italian firm offering its platforms
and technology in exchange for a 35 pct stake in the
ailing US carmaker.
Letter to
Chrysler stakeholders by Chairman and CEO Bob Nardelli
In our continuing effort to build a profitable
enterprise for the future, we are announcing today that
Cerberus, Chrysler LLC and Fiat S.p.A. have entered into
a non-binding term sheet to establish a global strategic
alliance. Upon completion of a due diligence process
that is now underway and required approvals, the
agreement is expected to be completed by April. This represents a positive business strategy for
Chrysler in today’s difficult economic environment.
Chrysler management believes the alliance provides
significant strategic benefits that support our
viability and long-term competitiveness.
As a condition of the U.S. government loan agreement,
all constituents will be asked to contribute to
Chrysler’s restructuring effort including: lenders,
employees, the UAW, dealers, suppliers and Chrysler
Financial. We recognize that the financial crisis, which
has brought hardship to Chrysler, has created challenges
for all of our dealers, suppliers and other
constituents, and we are committed to working together
to find ways to support our mutual and sustained
long-term viability.
This alliance would adhere to the conditions of the
U.S. government loan, and help the company provide a
return on investment for the American taxpayer by
securing the long-term viability of Chrysler brands in
the marketplace. The alliance would help sustain
Chrysler’s product development, manufacturing and sales
operations here in the U.S., which further supports our
viability plan and preserves American jobs. Our partners
at the UAW have announced their endorsement of the
proposed alliance.
Alliance Continues Chrysler’s Aggressive
Restructuring
Seeking partnerships and alliances has been a
cornerstone of our recent restructuring efforts.
Following the separation from Daimler in August 2007,
Chrysler launched a comprehensive restructuring to
address declining market conditions and transform the
business into an independent American auto company,
aligned with consumers’ emerging needs. Since 2007,
Chrysler has:
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Reduced dealer inventory by 19 percent/more than
90 thousand units
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Discontinued four vehicle models
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Eliminated 1.2 million units, or 30 percent of
previously installed capacity
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Disposed of $700 million in non-earning assets
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Reduced total employment 36 percent, to its
lowest level since 1934
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Reduced fixed costs by more than $2.4 billion
As a result, Chrysler began 2008 running ahead of its
targets six months into a conservative plan before the
unprecedented drop in vehicle sales caused by the
financial crisis interrupted its business
transformation. As the economy declined in late 2008,
Chrysler responded quickly and aggressively to keep
production and dealer inventory aligned with shrinking
U.S. market demand, by making further reductions in
manufacturing schedules. The extensive restructuring,
cost reduction, and productivity enhancements support
Chrysler’s competitive position in the continuing
economic downturn.
The restructuring Chrysler began in 2007 has already
produced gains in new product quality and reliability.
Even in the toughest automotive market in more than two
decades, we continue to improve our value, safety,
quality, warranty, fuel-economy and innovation for our
customers. For the 2009 model year, over 88 percent of
Chrysler’s vehicles achieved five stars for frontal
crash tests, 86 percent achieved the highest rating for
side impact protection and 73 percent of our product
line up offers improved fuel economy compared to last
year’s models.
Using Design for Six Sigma, the Company focuses on
the smallest details in order to delight customers and
is committed to flawless execution. A new Interior
Design Studio is significantly raising the craftsmanship
and improving the materials in all Chrysler interiors.
The Company is also reducing complexity and engineering
changes to give customers better materials without
increasing costs.
Reflecting the Company's focus on designing and
building in quality from the beginning, Chrysler had the
industry's lowest number of recalls in 2008 as reported
by NHTSA -- a total of 360,000, down from 2.2 million in
2007. In addition, internal warranty data show that
Chrysler has achieved the lowest warranty claim rate in
its history, with a 30 percent improvement in the last
12 months. Chrysler plans to continue to set new
records, month by month, during 2009.
Benefits of Chrysler / Fiat Alliance
Under the agreement, Chrysler will have access to all
Fiat group vehicle platforms, with the exception of
Ferrari, which would complement our current product
portfolio with fuel-efficient, environmentally-friendly
small cars and powertrain technology. The alliance would
greatly increase the global reach for our Jeep, Dodge
and Chrysler brands in markets outside of North America,
and Fiat’s distribution organization would provide
Chrysler a strong partner to help build our brand’s
presence in important markets where we have little
presence today. Fiat would benefit from product and technology
sharing as well, with access to our vehicle platforms
and our manufacturing capabilities in North America. In
addition, Chrysler would assist Fiat to bring their
brands to the U.S. market.
Chrysler is committed to work together with our
owners, lenders, employees, dealers, suppliers and
Chrysler Financial to implement our viability plan fully
adhering to all conditions of our government loan.
Today’s announcement is part of our continuing
commitment to build a profitable enterprise for the
future, consistent with the viability plan we submitted
to congress. The agreement announced today is just the
first step toward this prospective alliance, and we
intend to keep all stakeholders informed of key
developments on an ongoing basis.
Bob Nardelli
Chairman and CEO, Chrysler LLC
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