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With 43,559 vehicles sold in Italy during
December, down 15.14 pct year-on-year, a
better than expected result in light of the
global recession, the Fiat Group ends the
year having racked up 689,686 registrations
in its home market, down 11.87 pct on 2007's
achievements. |
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With 43,559
vehicles sold in Italy during December, down 15.14 pct
year-on-year, a better than expected result in light of
the ongoing severe global recession, the Fiat Group ends
the year having racked up 689,686 registrations in its
home market, down 11.87 pct on 2007's achievements.
The Italian
market saw a total of 140,656 vehicles registered during
December, putting it down 13.29 pct on the performance
achieved during same month the previous year, and the
lower than expected drop in sales saw Fiat Group shares
on the Milan stock exchange climbing yesterday by 6.1
pct to close the day on 4.87 euros per share as
financial investors, who had foreseen a worse showing,
expressed their relief at the figures. The Fiat Group
very slightly underperformed the overall market in
December, and its share went from 31.65 to 30.97 pct
year-on-year, according to the data released on Friday
by automotive trade body UNRAE.
During
December the Fiat brand (including the Fiat Professional and
Abarth divisions) saw 34,277 unit sales, putting it down 16.32 pct
year-on-year; Lancia continued its good run, it picked
up 5,860 buyers to put it up
by 8 pct, while Alfa Romeo ended its tough year with
3,369 unit registration in December, putting it down 31.24 pct
year-on-year. This left the
Fiat brand with a 24.37 pct share of the overall Italian market (down from
25.25 pct in December 2007), Lancia claimed 4.17 pct (up
from 3.34 pct), while Alfa Romeo took a 2.4 pct share
(down from 3.04 pct). Of the Group's prestige brands Ferrari
sold 16 cars and Maserati added 37.
To the end of this year Fiat Group saw
689,686 registrations, compared to 782,086 in 2007, putting
it down 11,81 year-on-year although its share of all Italian sales
went up to 31.93 pct, compared to 31.37 pct the previous year.
The Fiat brand accounted for 542,110 units, compared to
603,462 in 2007, and this saw it down 10.17
pct year-on-year, although its overall share went up to 25.10 pct
compared to 24.21 pct in 2007. Lancia sold 93,300 of its
luxury orientated cars last year compared to 103,776 in
2007, putting it 10.09 pct down year-on-year although its
share of the market climbed to 4.32 pct from 4.16 pct. Alfa
Romeo accounted for 52,822 units, down from 73.583 in 2007,
meaning that it shed 28.21 pct year-on-year while its 2.45
pct stake of the market was down from 2.95 pct in 2007. During
2008, Maserati sold 811 cars in Italy, and Ferrari weighed in
with 643.
In December the
Fiat Panda (10,730) was once again Italy's best-selling car,
finishing the final month of the year just ahead of the Fiat Punto (6,657), while the
outgoing Car of the Year, the Fiat 500
(4,372), slipped to fifth place. The Lancia Ypsilon (3,183)
dropped to
ninth place last month. With 157,036 sales during 2008, the
Punto is
Italy's top-selling car of the year, almost ten thousand
units ahead of the second placed Panda (148,173). The 500
(93,262) impressively made it three Fiat branded cars in the top-3, while
the other Fiat Group contenders finishing in the top-10 for the year
were the Ypsilon (54,899) in sixth and the Fiat Bravo
(42,950) in tenth.
In the segments,
the Panda and 500 occupied the top two positions in
A-segment last month and for the full year; meanwhile the ageing
Fiat 600 continued to find buyers, another 16,725 units of the
tiny Polish-built car were shifted during 2008, putting it ninth
in the class for small city cars. The Punto was comfortable
at the top in
B-segment in December, the Ypsilon sixth, and the Musa
(1,647) tenth. For the full year the Punto finishes top, the
Ypsilon fourth while the Musa (26,001) rounds out the
top-10. In C-segment the Bravo added another 1,843 sales
last month to occupy fourth in the category behind the VW
Golf, Opel Astra and Ford Focus. One place back from the
Bravo in December was the Sedici
(1,815), while the Alfa 147 (1,161) wrapped up the top-10 in
C-segment. For the full year the Bravo (42,950) is the second
best seller in C-segment,
just over six thousand units shy of the Golf while the Alfa
147 (20,811) continues to make its presence felt in fifth
place. In D-segment during December the Croma (1,377) was
third behind the BMW 3-series and Audi A4, while the Alfa
159 (979) in sixth place continued its recent struggle for
sales. For
the year, the Croma (21,802) is D-segment's third
best-seller, just one position ahead of the 159 (21,166).
By coachwork, the Croma was Italy's best-selling station
wagon in December, and is the second-best seller for the
year (and best selling station wagon in D-segment). The Alfa
159 Sportwagon (12,801) becomes the sixth best selling
estate car in Italy last year. Amongst the compact MPVs the Multipla (781) was fourth
in December and for the year its 16,462 sales put it in
third place. In the category for small MPVs, the Musa was
second in December and the Fiat Idea (916) fourth, while for
the year the Musa was the category's clear best-seller,
ending 2008 almost six thousand units ahead of its closest
rival, the Opel Meriva. The Idea (14,780) was fourth best
selling small MPV for the
year. In the category for large MPVs, the Phedra (158) was
third in December and the Fiat Ulysse (63) eighth. For the
full year the Phedra (2,578) is the third best seller while
the Ulysse (1,868) is fifth.
Alfa Romeo's
new MiTo is providing a bright spot after a very difficult year for
the sporty brand, the 1,027 sales it added in December put
it clear at the top of the category for coupé format cars in
the final month of the year
(BMW's 3-series coupé was a distant second in December on
226 units) and the 7,465 sales it has notched up since its summer arrival in the
Italian showrooms
pitch it to the top of the category for the year, although
it has been on sale for less than six months. Alfa Romeo's
ever-popular GT (125) was the fourth best-selling coupé in
Italy during December, while the Brera (54) squeezed it
Giugiaro-styled form back
into the top-10 in ninth place. For the full 2008 the Alfa
GT (1,785) is the sixth best-seller, while the Brera (1,049)
rounds
out the top-10. Amongst crossover category cars the Sedici
was second in December. In 'multispace' the Fiat brand
scored a solid top-2 lock out in December once again, the
Fiorino (706) edging out the Doblò (498), while for the full
year the roles are reversed, the Doblò (6,098) is the clear winner,
more than 1,000 units ahead of Renault's Kangoo. The Fiorino
(2,206), which went on sale well into the year in
passenger-carrying format, ends up in fourth place.
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