New passenger car
sales lost a massive 27 pct across Europe (EU27+EFTA) in
January, however Fiat, which was itself down 26 pct, was
able to report some very good news as it leapt into fourth
place overall, overtaking Renault and GM in the process,
both of whom had a torrid month.
All
markets across Europe contributing negatively to the results.
New registrations have now dropped 9 months in a row. In
absolute numbers, January 2009 volumes reached 958,500
units, or the lowest level in two decades Across Europe, the
month counted on average 1.4 working days less than January
2008. In Western Europe, 891,505 new passenger cars were
registered, or 26.5 pct less compared to January last year. Iceland
recorded the steepest fall (-88.1 pct), followed by Ireland
(66.5 pct). With the exception of France (-7.9 pct), all markets faced
a double-digit downturn.
Looking at the major markets, Germany
(-14.2 pct) fared the best after France, while the UK (-30.9 pct),
Italy (-32.6 pct) and Spain (-41.6 pct) began 2009 with more important losses. In the new EU Member States, demand for new passenger cars
contracted by 34.0 pct. The Polish market registered the most new
cars and recorded the smallest drop (-5.3 pct). All other markets
declined strongly, including the larger markets such as Romania
(-53.2 pct), Hungary (-52.3 pct) and the Czech Republic (-12.3
pct).
Fiat Group recorded
83,245 unit registrations during the first month of the
year, down 26 pct on last January's total of 112,463
vehicles. However the Italian carmaker raised its market
share year-on-year from 8.6 to 8.7 pct, and overtook both
Renault (72,038 units, -33.9 pct) and GM (80,445 units,
-35.4 pct). The Fiat brand (including the Fiat Professional
and Abarth divisions) saw 66,903 registrations last month to
leave it 27.7 pct down, Lancia added 7,882 units to fall by
28.4 pct, while Alfa Romeo's 7,949 units was heavily
cushioned by its key factory closure last January and so it
fell just 2.3 pct. This all meant that the Fiat brand's
share of the market remained static on 7.0 pct, Lancia also
remained unchanged on 0.8 pct, while Alfa Romeo was up from
0.6 to 0.8 pct.