03.02.2009 ITALY SUFFERS A STEEP SALES FALL IN JANUARY

ALFA MITO

Alfa Romeo saw 4,102 units registered in January to put it up 18.21 year-on-year, its improvement partly being due to a production stoppage during the opening two months last year. The Alfa MiTo (above) continued to find Italian buyers, with 1,940 units being sold last month.

Italian new vehicle registrations tumbled by 32.6 pct last month although Fiat Group's 50,616 units meant that the domestic carmaker outperformed the overall market's sharp drop to raise its overall share from 31.53 to 32.15 pct year-on-year. The data has been released by automotive trade body UNRAE. However the figures are slightly distorted as last January Fiat's Alfa Romeo division was beginning a two-month shutdown at its main factory near Naples and its sales that month were 55.38 pct down on the same month the year before.

In January 2009 the Italian market saw a total of 157,418 units registered, which was 32.64 pct down on the same month in 2008 when 233.711 units were accounted for.

With 50,616 units registered last month, Fiat Group was down 31.3 pct on January 2008. With 40,072 units sold in January, the Fiat brand (including Abarth and Fiat Professional) was down 33.73 pct year-on-year, Lancia, with 6,293 units, was down 34.1 pct, while Alfa Romeo's 4,102 units put it up 18.21 year-on-year, its improvement partly being due to a production stoppage during the opening two months last year. Of the niche prestige brands Ferrari saw 66 units registered in January while Maserati added 83 units. This all means that the Fiat brand's share of the Italian market in January slipped very slightly from 25.87 to 25.46 pct year-on-year, Lancia went from 4.09 to 4.00 pct, although Alfa Romeo improved from 1.48 to 2.61 pct.

With 12,113 units registered the Fiat Panda was Italy's best-selling car in January. Making it a top-three lock-out for Fiat in Italy was the Punto/Grande Punto (10,764) in second and the 500 (8,147) in third. In ninth place, the Lancia Ypsilon (3,085) was the only other FGA model to make the top-ten.

In A-segment the Panda and 500 occupied the top-two spots last months although the elderly Seicento continued to make its mark with another 1,076 find Italian buyers in January to keep it lodged just inside the segment's top-ten. In B-segment the Punto/Grande Punto held sway, with the Ypsilon fifth, and the Alfa Romeo's new MiTo (1,940) eighth. In C-segment the Fiat Bravo (2,499) was fourth, two places ahead of the new Lancia Delta (1,772), while in D-segment the Alfa 159 (1,346) was fourth and the Fiat Croma (1,134) sixth.

Amongst the carrozzeria categories the Fiat Sedici (1,313) was second best selling four wheel drive vehicle and third in the crossover class, the Musa was second in the class for small MPVs, the MiTo was the best selling coupé, while the Fiat Fiorino (617) and Doblò (486) took the top-two positions in Multispace.
 

© 2009 Interfuture Media/Italiaspeed