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Citing the global economic downturn
that has seen new car sales plunging, Chery Automobile
and Fiat Group Automobiles have revealed today that they
have put on ice a proposed
joint venture that was centred around starting
up production of the Fiat (bottom: Fiat
Bravo) and Alfa Romeo (top: Alfa 159) brands
in China. |
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Citing the global economic downturn
that has seen new car sales plunging, Chery Automobile
and Fiat Group Automobiles have revealed today that they
have put on ice a proposed
joint venture that was centred around starting
up production of the Fiat and Alfa Romeo brands in China,
bringing a halt for the time being negotiations between
the two that
have dragged on for a year and a half with very little
progress being made during that time.
"Foreign
automakers are affected by the financial crisis, and any
additional investment will be difficult for them at a
time like this," Chery Automobile Chairman Yin Tongyao
told reporters this morning. "We have slowed down the JV
project with Fiat and production will not start this
year as previously planned. But we have not shelved the
project," he added.
Chery has grown very rapidly to become one of the
biggest and most ambitious automakers in China. In
August 2007 its signed a 'Memorandum of Understanding'
with Fiat Group Automobiles that called for the
establishment of a passenger car joint venture, split
50-50. Located in Wuhu, Anhui province the JV would have produced and
distributed Alfa Romeo and Fiat cars with an initial target of
175,000 cars per year. The start of full production was
planned for this year. The first model proposed under
the MoU was the Alfa romeo 159 sedan and 159 Sportwagon which would have been fitted
with the new 1.6 and 1.8 litre petrol engines drawn from the
Chinese firm's
Chery Engine Company
division which is also located in Wuhu Economic and
Technological Development Area.
Chery, based in Wuhu, Anhui Province, is one of
China's most successful car makers and currently sells a
wide range of models under its own brand name, including the Eastar, Tiggo, A5, Cowin, V5, and the QQ.
They are fitted with Chery CAC and ACTECO series
engines. The company currently is also China's leading
car exporter. Also in 2007, Chery reached an agreement
with Chrysler LLC, now the subject of proposed equity
and technology swap deal with
Fiat, to build small urban cars from sale by Chrysler in the United
States; however this deal was abandoned when a similar
agreement was reached with Japan's Nissan. the Chrysler-Nissan
deal has also recently been put on hold due to worsening market
conditions.
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