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Stalled plans by Fiat and Tata Motors to
jointly build off-road capable vehicles at
the former's factory at Córdoba in Argentina
have reopened and are reaching a advanced
stage. Tata Motors' Sumo (bottom) and Safari
SUVs (top) are being lined up to be built it
South America. |
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Stalled
plans by Fiat and Tata Motors to jointly build off-road
capable vehicles destined for the Latin American markets
at the former's factory at Córdoba in Argentina have
reopened and are reaching a advanced stage. Tata Motors'
Sumo and Safari SUV model ranges are now being lined up
to be built in South America.
Fiat and Tata
Motors already have a year-and-a-half old wide ranging 50:50
joint venture in India. Tata Motors is India's largest
automobile company, with revenues of US$8.8 billion in
2007-08. Through subsidiaries and associate companies, Tata
Motors has operations in the UK, South Korea, Thailand and
Spain. Among them is Jaguar Land Rover. With over 4 million
Tata vehicles plying in India, Tata Motors is the country’s
market leader in commercial vehicles and among the top three
in passenger vehicles. It is also the world's fourth largest
truck manufacturer and the second largest bus manufacturer.
Fiat and Tata
previously explored proposals to build a Tata pick-up at
Córdoba which would have been jointly badged with two body
styles; however the plans were shelved after Fiat's
engineers were unhappy with the quality and suitability of
the vehicle for the local markets. The economic downturn has
seen global car manufacturers turning their focus towards
Latin America as the market provides some healthy
opportunities, including good potential growth levels and
high manufacturing standards.
Now plans for
joint Fiat-Tata vehicles for Latin America have re-emerged.
Last week Tata Motors' passenger car business unit president
Rajeev Dube was reported by India's The Economics Times
as saying that: "I can only confirm that something is on at
the global level with Fiat. The Latin American market has a
lot of potential for SUVs but it’s too early to reveal the
exact plans." Tata Motors MD Ravi Kant had earlier announced
plans to jointly develop some products with Fiat for some
markets, added The Economic Times. Reports suggest
that initial Fiat-Tata JV production in Latin America will
take place at the Córdoba factory, which currently builds
the Fiat Siena sedan, but that a new facility is being
planned for the future. However both the Safari and Sumo are
not very advanced vehicles, they first reached the market in
India more than 10 years old and feature unimpressive
engines. With the two vehicles falling short of rivals on
the Latin American markets it is unclear yet how they will
fulfil Fiat Latin America's criteria.
Tata Motors also
has ambitious plans to bring its new Nano to Latin America,
as well as South East Asia and Africa within the next four
years. Production deadlines have repeated stalled since it
was unveiled more than a year ago, but last week it
announced that the Nano will be launched at a function in
Mumbai, India, on March 23, 2009. The cars will be on
display at Tata Motors dealerships from the first week of
April 2009. Bookings will commence from the second week of
April 2009.
Also last week
Tata Motors announced an extra version of its Safari DICOR
2.2 range in India with the addition of a new Gx variant.
The Safari is expected to be one of the models planned for
production in South America. The current Safari DICOR range
comprises three variants: Lx, Ex and Vx. The Gx, with
several high end comfort and safety features, has been
positioned below Vx, the top end variant. The new variant
offers enhanced value to the Safari customer at an
attractive price point below the top end variant.
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