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Chrysler LLC Vice-President Jim Press
surprised the media during the opening of
the New York Auto Show yesterday by driving
onto the stand to kick off the press
conference at the wheel a Fiat 500. |
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Chrysler LLC Vice-President
Jim Press surprised the media during the opening of the
New York Auto Show yesterday by driving onto the stand
to kick off the press conference at the wheel a Fiat
500.
"Bet you didn't expect me to come in that, did you,
ciao," he told the gathered journalists and onlookers.
The stunt, on the occasion of an event as significant on
the North American automotive calendar as the New York
Auto Show however served to emphasise the seriousness
that Chrysler is placing on reaching an agreement with
Fiat.
Press enthused about the
Fiat 500 saying that the little A-segment car would be just ideal for
driving around New York and that it clearly demonstrated the
potential upside in the planned alliance between Fiat and Chrysler.
The supermini has
been Fiat's biggest hit of the decade and unashamedly builds
on the aura created by its iconic predecessor. Built at
Fiat's Tychy factory in Poland, the 500 is being turned out
at the rate of around 200,000 units per year. As well as
being hugely popular in Europe, where it was awarded the
most prestigious of accolades, that of Car of the Year
2008, the 500 is now sold around the world in countries
as diverse as Australia, New Zealand, Japan, Brazil,
Argentina, Mexico, South Africa, India and Thailand. The 500
could arrive in the USA by 2011 if the Fiat-Chrysler
alliance gets the green light at the end of the month.
Press told
journalists that Fiat and Chrysler were making progress
daily on negotiations to finalise the alliance and that the
ailing American carmaker doesn't see "any reason" why it
shouldn't go ahead. Press believes that the two companies
are a good fit for each other.
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