As Chrysler winds quickly through the Chapter 11 bankruptcy court process and prepares for its new future going in a different direction along with Fiat, it has rolled out a national newspaper advertisement that says simply "we're building a new car company", it has announced a continuation of generous new vehicle discounts to keep customers coming through the dealership doors during May.

"As the new ads say," says a Chrysler statement," we're restructuring our business to become stronger, leaner and more competitive. And, and we still have the best powertrain warranty in the industry, backed by the U.S. government."

Chrysler has also introduced new vehicle sales incentives that last until the end of the month and that will help consumers with the bottom line price of a new vehicle. "Chrysler LLC is building a new car company, and we are asking consumers to come see what we are building for you as we begin a vibrant new phase of our company," said Steven Landry, Executive Vice President North American Sales and Marketing, Global Service and Parts — Chrysler LLC. "Consumers are telling us that the net purchase price of the vehicle is the most important factor right now, so we are pleased to introduce incentives that address what the consumer is looking for."

This month Chrysler LLC is offering up to US$4,000 Consumer Cash on 2009 model vehicles, US$1,000 Owner Loyalty for current Chrysler LLC vehicle owners that is good towards most 2008 and 2009 Chrysler, Jeep and Dodge vehicles and up to US$1,000 Credit Union Bonus Cash for qualified members who finance their new vehicle purchase through a participating Credit Union. These incentives are valid through June 1, 2009.

More than 1,500 credit union, representing 40 million credit union members in all 50 states, are participating in the "Invest in America" program, which offers low-rate financing on new vehicle purchases for approved members, and the additional bonus cash of up to $1,000 mentioned above is available. Thousands of Chrysler, Jeep and Dodge dealers across the United States are open for business and have a wide selection of vehicles with the best quality ratings in Chrysler's history and a model line up where 73 percent of the vehicles have improved fuel economy compared to the 2008 model year.