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Struggling GM owned Swedish carmaker Saab
could be included in Fiat CEO's ambitious
plans to create a new giant that would be
made up of Fiat, Vauxhall/Opel and Fiat's
minority stake in Chrysler. |
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The Lancia Delta was marketed through Saab
in Sweden as the Saab-Lancia 600 (in GLE and
GLS versions) between 1980 and 1982,
complete with Saab badges. |
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Struggling
GM owned Swedish carmaker Saab could be included in Fiat
CEO's ambitious plans to create a new giant that would
be made up of Fiat, Vauxhall/Opel and Fiat's minority
stake in Chrysler. "We have had contact with Fiat,"
Hakan Lind, a spokesman at the Swedish Ministry of
Enterprise, Energy and Communications, confirmed. "The
meeting was about Saab," he added.
Saab has
been one of the first casualties of GM's accelerating
decline and rush to reign in costs with the American
giant looking to offload the niche division, which has
seen collapsing sales over the last two years. On
February 17, with GM unwilling to pump any more money
into Saab to prop it up and with a request for 5 billion
Swedish kronor (450 million euros) of state aid being
turned down by the Swedish government, the carmaker was
placed into a court supervised reorganisation procedure
(the Swedish equivalent of the Chapter 11 process that
American carmaker Chrysler has now entered). In response
to GM's financial demands the Swedish Prime Minister
Fredrik Reinfeldt said at the time that "the government
doesn’t plan to risk taxpayers' money on Saab." Saab's
managing director Jan-Åke Jonsson believes that the
reorganisation process represents the optimum route to
securing the carmaker's future saying that this was "the
best way to create a truly independent entity that is
ready for investment." The reorganisation procedure was
extended on April 26 by the Swedish courts.
Saab was
originally a subsidiary of the Swedish Aeroplane Company (Svensk
Aeroplan Aktiebolag) which built aircraft for the Swedish
air force. With WWII coming to an end the company started
casting around for new industrial opportunities and started
developing its first car in 1944, dubbed project 92. Five
years later the Saab 92 went into production and the Saab
carmaking story got underway. In 1969 Saab developed a
partnership with truck maker Scania before in 1989 GM
purchased a 50 percent stake, completing the staged takeover
by acquiring the remaining 50 percent in 2000.
Soon after GM
took up its stake in Saab economies of scale were on the
agenda, with the 'new' 900 model launched in 1993 being
based on the Opel Vectra platform. Four years ago GM
announced that the next-generation 9-3 and 9-5 models'
production would be switched from Saab's key factory at
Trollhättan, Sweden to Opel's plant at Rüsselsheim, Germany,
from 2009. In a further dilution the Trollhättan factory
started producing European market destined GM Cadillac brand
models.
Fiat Group has
long time links with the Swedish car industry, and several
times it has shown an interest in buying Saab's domestic
rival, Volvo, coming very close to making a purchase at the
beginning of this decade. Lancia's iconic Delta model,
launched in September 1979 at the Frankfurt Motor Show
complete with Ermenegildo Zegna designer cloth upholstery as
standard, was marketed through Saab in Sweden as the
Saab-Lancia 600 (in GLE and GLS versions) between 1980 and
1982, complete with Saab badges. The Saab-Lancia 600
programme led to the Swedish carmaker becoming involved with
Fiat's "Type Four" project, the large executive saloon built
on a common platform, which resulted in the Saab 9000,
Lancia Thema, Fiat Croma and Alfa Romeo 164. Saab also
marketed Lancia's small A112 alongside the 600 model.
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