Fiat
CEO Sergio Marchionne on Friday pitched his bid
for German automaker Opel to the government
chiefs in the regions where the car is produced
and found his greatest obstacle was concern over
job cuts, reports the ANSA news agency.
Kurt Beck, premier of the Rhineland-Rüsselsheim
region which is home to an Opel parts and engine
plant in Kaiserslautern, said after meeting with
Marchionne that closing the factory was
unacceptable and that his concerns over Fiat's
overall plan ''have grown rather than
diminished'' after their meeting. Marchionne
responded by saying that the future of the
Kaiserslautern plant was ''still up for
discussion''.
Job cuts are a very delicate issue ahead of
German federal elections in September. The
government chief of the Hesse region where
General Motor's European division has its
headquarters, Roland Koch, questioned the basis
of Fiat's offer, given that it had not performed
due diligence on Opel. Nevertheless, Koch
welcomed the Italian company's interest. A
decision on Opel's future needed to be made
before the end of the month, Koch said, inviting
Fiat to present a concrete offer soon, so it
could be evaluated together with other options.
Marchionne agreed that it would be best to
resolve the question of Opel before the end of
the month, which coincides with the deadline US
President Barack Obama gave GM to produce a
restructuring plan in order to qualify for
further federal aid. Speaking after his meetings
with the German officials, Marchionne said
''Europe has a great interest in resolving the
(Opel) problem''. Fiat, the CEO added, is
examining ''different solutions'' and scenarios
in regard to Opel. ''The press is awash with our
alleged plans. What I can say is that we have
made an in-depth internal review of possible
solutions in the event an accord is reached with
Opel and we are continuing to examine them,''
Marchionne said. This was confirmed by German
Economy Minister Karl-Theodor zu Guttenburg who
said on Friday that ''Fiat is still tweaking its
plan'' for Opel.
The Fiat CEO is courting both Germany's central
and regional governments because the acquisition
operation hinges on receiving loan guarantees
from them. He also been carrying out parallel
talks directly with GM in Detroit which are also
believed to focus on Saab of Sweden, GM's other
European marque, and its divisions in Latin
America and elsewhere in the world. Marchionne's
ultimate goal is to create a global automotive
giant to rival Toyota, Ford and Volkswagen.
Last month Marchionne successfully negotiated a
non-cash deal which will give Fiat an initial 20
percent and later 35 percent stake in Chrysler
and a possibility of gaining a majority stake
once federal bail-out funds have been repaid.
According to the terms of the agreement, Fiat
will receive up to 35 percent of Chrysler in
exchange for its cutting-edge green technology,
platforms for small, fuel efficient cars and
producing its own cars in America.
Fiat will also offer the Detroit No.3 its sales
and service networks in Europe and Latin America
and in exchange will be able to rely on
Chrysler's networks in North America as well as
its production plants. This will allow Fiat to
return to the lucrative American market, at
first with its Alfa Romeo marque and probably
the new Fiat 500 city car.
Once this partnership is finalised, Marchionne
is expected to spin off Fiat Auto - the Fiat,
Lancia and Alfa Romeo marques - from the Fiat
Group and merge it with GM's European arm.
Marchionne is set to be the head of the future
automotive giant.
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