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Guangzhou Automobile already has sevral
successful joint ventures with Japanese
carmakers Toyota and Honda in place and
amongst the models it manufacturers in China
are the Toyota Camry (top), Toyota Yaris
(middle) and Honda Jazz (bottom). |
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According to
Chinese media reports over the weekend Fiat and
Guangzhou Auto (GAIG) have reach an agreement for the
Research & Development of compact cars in China. The two
carmakers have been talking since last October,
initially GAIG had been looking to buy the redundant
production lines from the failed Nanjing Fiat joint
venture as well as being interested in the lines of the
former Italian built Alfa Romeo 166 and Lancia Lybra
models, however with Fiat urgently casting round for a
new partner in China talks quickly progressed towards a
joint venture.
In March it
was reported that a deal had been done between Fiat and
GAIG and executives had been selected. However with the
global financial downturn biting carmakers hard and
offering an uncertain future as well as Fiat's focus on
developing an alliance with Chrysler LLC in North
America meant that it was expected that Fiat would be
unwilling to commit themselves to the project. The new
proposal now has to be presented to the Chinese
government for approval but the local media foresees
this as being merely a formality.
Guangzhou
Automobile Industry Group Co., Ltd. was founded on June 8th,
2000. It is authorized by Guangzhou Municipal Government to
operate state-owned assets. Benefiting from the sustainable
and fast development of Chinese automotive industry, in 2007
GAIG realised a sales volume of 510,000 vehicles and 890,000
motorcycles with a sales income of 108.8 billion RMB and a
tax and profit of 21.9 billion RMB, Thus, GAIG has become
the four biggest large-scale automotive enterprise group in
China that has exceeded 100 billion RMB both in gross
industrial output value and sales income after FAW, Dongfeng
and SAIC. In 2008, GAIG ranked 40th in "China Top 500
Enterprises".
Fiat has spent
nearly two years casting around for a new partner in China
ever since its joint venture with Nanjing Auto bit the dust
after failing to make much of an impact in the market leaving Fiat with a lot of ground to
make up on its European rivals, most of which have
established a solid foothold in this rapidly growing market.
Last summer Fiat announced plans to build a diesel engine
manufacturing facility at Chongqing. Changan Auto, which has
an on-going joint venture with Suzuki, is reported to be
preparing to build the
Suzuki SX4-based Sedici on behalf of Fiat in China.
The Italian
carmaker, which re-launched its Chinese dealer network late last August
by importing the Palio, Grande Punto, Bravo
and Linea models, has for sometime also been exploring joint venture
opportunities for the Fiat and Alfa Romeo brands with Chery Automobile, and although a
Memorandum of Understanding was signed the talks have failed
to make any progress and in March the two parties announced
that the proposals were being put on ice. Importing cars into China isn't a
competitive proposition due to high duties, but it was seen
as a necessary step for Fiat to maintain a presence in this
market. Local media often cite Fiat as asking too high a
price for its technology as being a key stumbling block to
it being able to develop a successful joint venture in
China.
If a deal with
Fiat is signed then GAIC will be building on several
automotive joint ventures it already operates. It has car
making JV's with Honda and Toyota, built for domestic
consumption, and a bus manufacturing JV with Izuzu. This
though will be its first JV with a European carmaker.
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